Corporate Social Media Manager

Pacific Hospitality Group

. Lead the social media operating model across Pacific Hospitality Group properties and outlets .

Posted 9/28/2026full-timeRemote • United StatesMid-LevelSenior💰 $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading social media strategy and channel management across multiple properties, with a strong focus on content creation, community engagement, and performance analysis. Proficient in utilizing social media management tools and visual storytelling techniques to enhance brand presence in the hospitality and luxury sectors.

Highest-signal resume keywords

Social Media StrategySprout Social ProficiencyContent CreationCommunity ManagementVisual Storytelling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent EngagementCampaign ManagementPerformance AnalysisPhotography LiteracyShort-Form Video EditingKPI ReportingBrand Voice DevelopmentContent StrategyDigital Marketing

Soft Skills

Excellent WritingJudgment SkillsStakeholder ManagementMultitaskingCollaboration

Tools & Technologies

Sprout SocialAdobe Creative SuiteCanvaSocial Media Platforms

Industry Keywords

HospitalityLuxury LifestyleTravelRestaurantMulti-Property Brand

About the role

Key responsibilities & impact

Lead the social media operating model across Pacific Hospitality Group properties and outlets
Own multiple social media channels across Pacific Hospitality properties and collaborate with Stay Golden by Meritage Collection
Own the AI-agent flow from content request through review, routing, and publishing
Manage social calendars, publishing schedules, campaign rollouts, and daily channel operations through Sprout Social
Own organic content engagement across assigned channels
Plan and manage Facebook Events for activations, restaurant programming, seasonal experiences, and approved initiatives
Coordinate content needs and capture requests with Property Marketing Leads
Size and prepare images for social publishing and create supporting social assets
Source and organize video assets for Reels and other short-form formats
Oversee organic content boosting and platform optimization
Review AI-generated content for accuracy, brand voice, platform fit, legal or reputational concerns, and strategic alignment
Monitor platform trends, competitor activity, audience sentiment, algorithm changes, and emerging opportunities
Research social, hospitality, luxury, travel, restaurant, and competitive-set trends and upload relevant compset data
Own monthly and quarterly social reporting through Sprout Social
Translate performance data into insights, optimization recommendations, and channel or property-level actions
Build consistent KPI definitions and reporting practices across the portfolio
Track strategic objectives and communicate risks, opportunities, and decisions to stakeholders
Partner with the Corporate Brand & Content Manager on content strategy, brand positioning, campaigns, creative direction, and governance
Build relationships with Property Marketing Leads, hotel teams, restaurant teams, and agency or vendor partners
Advise stakeholders on platform best practices, social-first storytelling, community response, and content readiness
Provide strategic support for openings, activations, promotions, events, and other social amplification opportunities

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field, or equivalent professional experience
5+ years of experience leading brand social media strategy, channel management, community management, or digital marketing programs
Experience managing social media across multiple properties, brands, locations, or business units; enterprise or multi-property experience is strongly preferred
May be based remotely in California, Texas, Arizona, or Hawaii, near one of the company’s property markets
Strong working knowledge of Instagram, Facebook, LinkedIn, and emerging social platforms; TikTok experience is preferred
Proficiency with Sprout Social or a comparable social media management and reporting platform
Portfolio or representative work sample demonstrating social media strategy, photography, visual storytelling, and/or social-first creative is required
Strong visual judgment and photography literacy
Working knowledge of Adobe Creative Suite and Canva
Familiarity with short-form video formats and ability to source, organize, and brief video assets for editing is preferred
Excellent writing, editing, judgment, and brand-voice skills
Ability to manage multiple priorities, stakeholders, deadlines, approvals, and escalation paths
Hospitality, luxury lifestyle, travel, restaurant, or multi-property brand experience is preferred
Approximately 25% travel is required

Benefits

Comp & perks

Approximately 25% travel opportunity
Equal employment opportunity and anti-discrimination protections