Associate Brand Manager

Pacifica Beauty

. Drive annual brand plans, launches and commercialization across key retail channels, keeping cross-functional timelines, milestones and launch dates on track.

Posted 10/17/2026full-timeNew York City • New York • United StatesJuniorMid-Level💰 $85,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management and product marketing within the beauty and wellness sectors, with strong analytical skills and proficiency in project management. Capable of crafting compelling copy and managing cross-functional collaboration across retail channels.

Highest-signal resume keywords

Brand ManagementProduct MarketingAnalytical SkillsProject ManagementRetail Partner Content Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advanced ExcelPowerPointSyndicated Data AnalysisRetailer ReportingCopywritingContent ProofingMarket AnalysisProduct Brief DevelopmentLaunch PlanningAssortment Tracking

Soft Skills

Attention to DetailClear CommunicationRelationship BuildingMulti-Project ManagementStrong Writing

Tools & Technologies

DAMSharePointUGC ManagementMarketing CalendarRetailer Presentations

Industry Keywords

CPGBeautyWellnessOmnichannelConsumer InsightsCompetitive AnalysisLaunch ReadinessHero SKU ProductivityGo-To-Market StrategyRetail Trends

About the role

Key responsibilities & impact

Drive annual brand plans, launches and commercialization across key retail channels, keeping cross-functional timelines, milestones and launch dates on track.
Align Product Development, Creative, Integrated Marketing, Sales, Operations and Supply Chain on readiness, messaging and timing, and keep everyone informed.
Build launch playbooks, product briefs, messaging frameworks, retailer presentations and commercialization materials.
Analyze sales, consumer insights, syndicated data, retailer trends and competitive activity, and turn findings into recommendations.
Track assortment, hero SKU productivity, promotions and new launches; coordinate product information, competitive research, claims, pricing and launch readiness for innovation.
Collect UGC, creator content and brand assets into a monthly go-to-market aligned to the marketing calendar, organized by month, campaign, SKU and channel, with usage rights, dates and specs.
Share approved assets across DTC, social, email and retail partners including Walmart, Amazon and Whole Foods, and with Sales, Customer Marketing and eCommerce.
Write hooks, headlines and retailer and PDP copy, and proof assets for accuracy, claims, brand voice, specs and retailer requirements.
Ensure every launch is covered across product, content, retail, digital and community.
Prepare business recaps and leadership updates, and improve team processes.

Requirements

What you’ll need

BA or BS and 2–5 years in brand management, marketing, product marketing or CPG; beauty or wellness experience preferred.
Strong analytical skills and advanced Excel and PowerPoint; syndicated data and retailer reporting experience a plus.
Exceptional project management and attention to detail, with a track record of juggling multiple projects and deadlines.
A strong writer who can craft hooks and headlines and deliver clean, proofed copy.
A clear communicator who builds strong relationships across teams.
Understanding of omnichannel and retail partner content needs (Walmart, Amazon, Whole Foods); DAM or SharePoint and UGC usage rights experience a plus.
A genuine passion for beauty, wellness and building meaningful brands.

Benefits

Comp & perks

Competitive salary and benefits package.
Opportunities for professional growth and development.
Employee discounts on Pacifica Beauty products.
A supportive and inclusive work culture that values diversity, creativity, and innovation.
Meaningful work that makes a positive impact on people and the planet.