Pacifica Beauty

Brand Manager

• Drive annual brand plans, launches and commercialization across key retail channels, keeping cross-functional timelines, milestones and launch dates on track.
• Align Product Development, Creative, Integrated Marketing, Sales, Operations and Supply Chain on readiness, messaging and timing, and keep everyone informed.
• Build launch playbooks, product briefs, messaging frameworks, retailer presentations and commercialization materials.
• Analyze sales, consumer insights, syndicated data, retailer trends and competitive activity, and turn findings into recommendations.
• Track assortment, hero SKU productivity, promotions and new launches; coordinate product information, competitive research, claims, pricing and launch readiness for innovation.
• Collect UGC, creator content and brand assets into a monthly go-to-market aligned to the marketing calendar, organized by month, campaign, SKU and channel, with usage rights, dates and specs.
• Share approved assets across DTC, social, email and retail partners including Walmart, Amazon and Whole Foods, and with Sales, Customer Marketing and eCommerce.
• Write hooks, headlines and retailer and PDP copy, and proof assets for accuracy, claims, brand voice, specs and retailer requirements.
• Ensure every launch is covered across product, content, retail, digital and community.
• Prepare business recaps and leadership updates, and improve team processes.

Explore Associate Brand Manager at Pacifica Beauty. Review requirements and application details.