Marketer

PACS

. Develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services.

Posted 10/21/2026full-timeLas Vegas • Nevada • United StatesMid-LevelSenior💰 $70,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing marketing and public relations strategies within a healthcare setting, ensuring compliance with privacy regulations and maintaining effective communication with residents and the community.

Highest-signal resume keywords

Bachelor's DegreeMarketing/Public Relations ExperienceMicrosoft Office Suite ProficiencyCustomer Satisfaction SurveysConfidentiality of Resident Information

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentPublic Relations Program ImplementationPolicy Development and MaintenanceBudget ManagementEmergency Communication Planning

Soft Skills

Interpersonal CommunicationOrganizational SkillsTeam CollaborationCommunity EngagementTraining and Orientation

Tools & Technologies

Office EquipmentDesktop ComputerLaptop ComputerBulletin BoardsNews Media Coordination

Industry Keywords

Healthcare MarketingPublic RelationsResident RightsPrivacy RegulationsCensus Management

About the role

Key responsibilities & impact

Develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services.
Maintain resident care employee phone number listings.
Plan, implement, evaluate, and direct public relations and marketing programs to maintain and increase census and provide accurate facility information.
Develop and maintain policies and procedures governing information release in accordance with privacy rules and regulations.
Assist department directors with marketing and public relations policies and procedures.
Review marketing and public relations policies annually and recommend updates.
Develop, implement, and track customer satisfaction surveys.
Interpret and communicate facility information-release policies and resident rights.
Ensure public materials are accurate and current.
Organize internal communications through bulletin boards, newsletters, meetings, and announcements.
Schedule and participate in departmental marketing and public relations meetings.
Support activity and social services departments with resident programs and publications.
Maintain relationships with families, residents, community leaders, and civic leaders.
Participate in community and civic groups to promote facility engagement and charitable activities.
Coordinate with news media regarding positive developments, programs, and promotions.
Keep the Administrator informed about media coverage and public information affecting the facility.
Establish a public relations area during emergencies for accurate, policy-compliant information release.
Assist with marketing and public relations training, orientation, and on-the-job training.
Maintain a welcoming and positive facility atmosphere.
Follow ergonomics and safety policies.
Prepare and manage the departmental operating budget with the Administrator.
Serve on committees as directed by the Administrator.

Requirements

What you’ll need

Bachelor’s Degree from an accredited college or university, or equivalent; five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.
Proficiency in Microsoft Office Suite required.
Must occasionally lift or move up to 25 pounds.
Prolonged use of a desktop or laptop computer.
Regularly required to sit, stand, walk, talk, read, and hear.
Frequent use of office equipment including copier, scanner, fax, telephone, and calculator.
May be required to assist in resident evacuation during emergencies.
Ability to maintain confidentiality of resident information, including protected health information.
This position includes direct or indirect supervisory responsibilities.