Marketing Director

PACS

. Develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services .

Posted 10/13/2026full-timeColumbia • South Carolina • United StatesLead💰 $70,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing marketing and public relations programs within a healthcare setting, ensuring compliance with privacy regulations while effectively engaging with community stakeholders. Proficient in managing customer satisfaction initiatives and internal communications to enhance facility visibility and reputation.

Highest-signal resume keywords

Healthcare Marketing ExperiencePublic Relations Program DevelopmentCustomer Satisfaction Survey ImplementationBachelor's Degree or Equivalent ExperienceStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingPublic RelationsReport WritingBudget PreparationPolicy DevelopmentData AnalysisProblem SolvingProcedure Manual WritingCustomer Satisfaction TrackingEmergency Response Planning

Soft Skills

Interpersonal SkillsCreativityOrganizationProfessionalismRelationship Building

Tools & Technologies

Microsoft Suite

Industry Keywords

HealthcareSkilled NursingRehabilitationReferral DevelopmentPrivacy Rules and Regulations

About the role

Key responsibilities & impact

Develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services
Plan, organize, implement, evaluate, and direct marketing and public relations programs to maintain and increase census
Develop and maintain policies and procedures governing release of resident, employee, and facility information in accordance with Privacy Rules and Regulations
Assist department directors with marketing and public relations policies, procedures, training, and orientation
Review marketing and public relations policies and procedures at least annually
Develop, implement, and track customer satisfaction surveys
Ensure public information materials accurately describe facility services
Organize and implement internal communications through bulletin boards, newsletters, brochures, meetings, and announcements
Schedule and participate in departmental meetings
Provide creative support to activity and social services departments
Maintain liaison with families, residents, community leaders, civic leaders, hospitals, physicians, discharge planners, social workers, community organizations, and referral sources
Participate in community service and civic groups
Contact news media about beneficial new programs and promotions
Keep the Administrator informed of noteworthy newspaper, radio, and television coverage
Establish an accurate public-relations information area during emergencies
Prepare a departmental operating budget and allocate resources
Serve on facility committees as directed by the Administrator
Maintain confidentiality of resident care information and protected health information
Interpret resident rights to residents, families, and staff
Supervise employees

Requirements

What you’ll need

Strong communication and interpersonal skills
A confident, outgoing personality with a relationship-building mindset
Excellent organization and follow-through
Creativity, initiative, and a results-driven attitude
Professionalism and the ability to represent our facility positively
Marketing, sales, healthcare marketing, or business development experience preferred
Experience in skilled nursing, rehabilitation, healthcare marketing, or referral development is a plus
Must possess, as a minimum, a Bachelor’s Degree from an accredited college/university, or equivalent
Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
Ability to write reports, business correspondence, and procedure manuals
Ability to effectively present information and respond to questions from managers and employees
Ability to apply fractions, percentages, ratios and proportions to practical situations
Ability to solve practical problems and interpret written, oral, diagram, or schedule instructions
Proficiency in Microsoft Suite products
Ability to occasionally lift and/or move up to 25 pounds
Prolonged use of a desktop or laptop computer
May be necessary to assist in the evacuation of residents during emergency situations

Benefits

Comp & perks

Benefits Package Available
A collaborative team environment
An opportunity to make a real impact in the lives of residents and families
The chance to grow relationships, develop creative ideas, and help our facility thrive!