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Paddle

Product Marketing Lead – Billing

Paddle

. Own product marketing for the Billing product group .

Posted 9/16/2026full-timeRemote • CanadaSenior💰 CA$143,000 - CA$183,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing for B2B fintech and billing products, with a focus on customer insights, go-to-market strategies, and measurable commercial impact. Proficient in leveraging AI for competitive intelligence and enhancing product marketing quality.

Highest-signal resume keywords
Product MarketingB2B Fintech ExperienceCustomer DiscoveryGo-To-Market StrategyAI Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Market ResearchSegmentationPositioningStorytellingChange ManagementMeasurementCompetitive InsightCustomer AdvocacyCommercial InitiativesLaunch Management
Soft Skills
Commercial JudgementCollaborationCommunication
Tools & Technologies
AIWorkflow Automation
Industry Keywords
PaymentsBillingInfrastructurePlatform Products

About the role

Key responsibilities & impact
  • Own product marketing for the Billing product group
  • Report to the VP of Product Marketing
  • Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback
  • Define positioning, messaging, segmentation, proof points, and the product story
  • Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning
  • Build focused go-to-market plans with clear audiences, owners, trade-offs, and measures
  • Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support to influence priorities, packaging, enablement, and customer outcomes
  • Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance
  • Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions
  • Set objectives and measures for customer adoption, retention, and commercial impact
  • Use data and opportunity sizing to highlight business and customer opportunities
  • Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality
  • Establish a sharper product story, repeatable launch and commercial-change approach, stronger enablement, and clear visibility into adoption and business impact within the first year

Requirements

What you’ll need
  • Track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market
  • Experience leading high-impact launches, migrations, packaging changes, or commercial initiatives with measurable results
  • Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement
  • Ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence
  • Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences
  • Experience across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy
  • Examples of using AI, agents, or automation to improve speed, quality, or insight
  • Must be legally authorized to work in the country this role is being advertised in, without sponsorship

Benefits

Comp & perks
  • Equity
  • Remote work options
  • Unlimited holidays
  • 4 months paid family leave regardless of gender
  • Annual learning fund
  • Regular internal and external training
  • Personal development support
  • Flexible option to work remotely, from company hubs, or a combination of both