Apply

Ready to go for it?

AI Apply speeds things up—apply directly if you prefer.

FREE ACCESS
5,000–10,000 jobs/day
Scoutfield Logo

See all jobs on Scoutfield

Search thousands of fresh jobs every day.

Discover
  • Fresh listings
  • Fast filters
  • No subscription required
Create a free account and start exploring right away.
Paddle

Product Marketing Lead – Experience

Paddle

. Own product marketing for the Experience product group .

Posted 9/16/2026full-timeRemote • CanadaSenior💰 CA$143,000 - CA$183,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing, particularly in developing go-to-market strategies and positioning for complex products, including AI and FinTech. Proven ability to leverage customer insights and data to drive measurable business impact and influence cross-functional teams.

Highest-signal resume keywords
Product Marketing StrategyGo-To-Market PlanningCustomer Insight AnalysisAI Utilization in MarketingHigh-Impact Launch Management

ATS Keywords

Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product PositioningSegmentationStorytellingCustomer DiscoveryLifecycle ManagementCompetitive InsightMeasurementAdoption StrategiesWorkflow AutomationData Analysis
Soft Skills
Influencing Without AuthoritySimplifying ComplexityCross-Functional CollaborationCustomer Advocacy
Tools & Technologies
AI ToolsAutomation SoftwareMarket Research Tools
Industry Keywords
FinTechTechnical ProductsPlatform MarketingCustomer SuccessRevenue Marketing

About the role

Key responsibilities & impact
  • Own product marketing for the Experience product group
  • Report to the VP of Product Marketing
  • Turn customer insight into positioning, go-to-market plans, and measurable customer and business impact
  • Work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand
  • Partner with senior leadership on company positioning and category strategy
  • Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback
  • Define positioning, messaging, segmentation, proof points, and product stories
  • Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning
  • Build focused go-to-market plans with clear audiences, owners, trade-offs, and measures
  • Influence product roadmap, priorities, onboarding, packaging, proof, and customer experience
  • Equip Revenue Marketing, Sales, Customer Success, Support, and partners with customer-value stories and tools
  • Bring competitive and market insight into product and go-to-market decisions
  • Set objectives and measures for customer adoption, retention, and commercial impact
  • Use data and opportunity sizing to make practical recommendations
  • Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality

Requirements

What you’ll need
  • Track record of bringing complex, technical, platform, developer, AI, or FinTech products to market
  • Experience leading multiple high-impact launches across channels with measurable results
  • Strong customer discovery, segmentation, positioning, storytelling, and product context
  • Ability to simplify complexity without losing accuracy or credibility
  • Comfort working with technical and commercial audiences and influencing across functions without formal authority
  • Experience across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy
  • Examples of using AI, agents, or automation to improve speed, quality, or insight
  • Must be legally authorized to work in the country this role is advertised in, without sponsorship

Benefits

Comp & perks
  • Equity
  • Unlimited holidays
  • 4 months paid family leave regardless of gender
  • Annual learning fund
  • Regular internal and external training
  • Personal development support via exposure to new challenges
  • Remote work, hub-based work, or a combination of both
  • Inclusive workplace and support for accommodations