Product Marketing Lead – Experience

Paddle

. Own product marketing for the Experience product group .

Posted 9/16/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing, focusing on customer insight, go-to-market strategies, and measurable business impact. Proficient in leading high-impact product launches and collaborating across functions to enhance customer adoption and commercial success.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategyCustomer InsightAI UtilizationHigh-Impact Launches

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer DiscoverySegmentationPositioningStorytellingLifecycle ManagementMeasurementCompetitive InsightAdoption StrategiesAutomationData Analysis

Soft Skills

JudgementInfluencing Without AuthoritySimplifying ComplexityCollaborationCommunication

Tools & Technologies

AIWorkflow AutomationMarket Research ToolsCompetitive Intelligence Tools

Industry Keywords

FinTechTechnical ProductsPlatform ProductsCustomer Advocacy

About the role

Key responsibilities & impact

Own product marketing for the Experience product group
Report to the VP of Product Marketing
Turn customer insight into positioning, go-to-market plans, and measurable customer and business impact
Work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand
Partner with senior leadership on broader company positioning and category strategy
Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback
Define positioning, messaging, segmentation, proof points, and product story
Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning
Build focused go-to-market plans with clear audiences, owners, trade-offs, and measures
Partner with Product and Engineering to influence roadmap, priorities, onboarding, packaging, proof, and customer experience
Equip Revenue Marketing, Sales, Customer Success, Support, and partners with stories and tools
Bring competitive and market insight into product and go-to-market decisions
Identify opportunities to sharpen differentiation
Set objectives and measures for customer adoption, retention, and commercial impact
Use data and opportunity sizing to make practical recommendations
Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality
Within the first year, deliver a sharper product story, repeatable launches, stronger enablement, and clarity on customer adoption and commercial impact

Requirements

What you’ll need

Track record of bringing complex, technical, platform, developer, AI or FinTech products to market
Experience leading multiple high-impact launches across channels with measurable results
Strong customer discovery, segmentation, positioning, storytelling, and product context
Ability to simplify complexity without losing accuracy or credibility
Comfort working with technical and commercial audiences and influencing across functions without formal authority
Breadth across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy
Examples of using AI, agents, or automation to improve speed, quality, or insight
Strong judgement and verification when using AI
Must be legally authorized to work in the country where the role is advertised, without sponsorship

Benefits

Comp & perks

Remote work options
Unlimited holidays
4 months paid family leave regardless of gender
Annual learning fund
Regular internal and external training
Personal development support
Transparent, collaborative and respectful culture
Ability to work remotely, from company hubs, or a combination of both