VP of Marketing

PadSplit

. Lead and scale PadSplit's full-funnel marketing engine to support growth from $50M to $500M+ in ARR .

Posted 11/4/2026full-timeRemote • Georgia • United StatesLead💰 $175,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in leading multi-channel marketing strategies, optimizing budget allocation, and achieving measurable outcomes in a high-growth environment. Proven ability to scale marketing efforts across diverse channels while developing and mentoring a multidisciplinary team.

Highest-signal resume keywords

Multi-Channel Marketing StrategyPaid Acquisition ScalingAttribution And Incrementality TestingTeam Leadership And DevelopmentConsumer Marketplace Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Budget ManagementFunnel Conversion OptimizationCustomer Acquisition Cost (CAC)Lifetime Value (LTV)Market Launch Skills AssessmentSEO And Content MarketingAnalytics And ReportingCreative TestingLanding Page OptimizationEmail And SMS Marketing

Soft Skills

Cross-Functional CollaborationDecision-Making Based On EvidenceBuilder-Operator Mentality

Tools & Technologies

Ad PlatformsMarketing TechnologyAI Tools

Industry Keywords

Consumer SubscriptionTransaction-Based BusinessHousingRentalsReal EstateE-Commerce MarketplacesTravel-Based Intent Search

About the role

Key responsibilities & impact

Lead and scale PadSplit's full-funnel marketing engine to support growth from $50M to $500M+ in ARR
Own marketing strategy across awareness, consideration, engagement, and conversion, translating growth targets into channel goals, budgets, forecasts, and measurable outcomes
Lead paid marketing across search, local bidding, paid social, display, video, and emerging channels
Optimize budget allocation, creative, and landing pages against CAC and payback targets
Build and scale organic, SEO, content, social, referral, and brand programs
Own email, SMS, push, and in-app lifecycle marketing across the member journey
Develop and execute structured marketing tests, evaluate results, scale successful programs, and stop underperforming tactics
Own marketing KPIs including funnel conversion, CAC, LTV, payback, channel mix, and organic growth
Partner with Data, Product, and Finance to improve measurement and capital allocation
Lead, develop, and scale a multidisciplinary marketing team
Partner with Product, Operations, Sales, Supply, and Member/Host Success to align marketing with marketplace needs and support member and host growth
Complete a market launch skills assessment during the interview process

Requirements

What you’ll need

10+ years of consumer or marketplace marketing experience, including 5+ years in a senior leadership role owning a multi-channel marketing function and its results
Demonstrated experience scaling paid acquisition across diversified channels, including search, local bidding, paid social, display, video, and affiliate, with direct ownership of a multi-million-dollar budget and CAC and payback targets
Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business where demand and supply must grow together
Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search particularly valuable
Track record of helping a company navigate a significant growth phase
Strong fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases
Ability to make informed decisions based on evidence while clearly identifying assumptions and risks
Experience working directly in marketing campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting
Experience leading and developing multidisciplinary marketing teams spanning paid, organic/content, social, lifecycle, and brand, including hiring and developing leaders
Builder-operator mentality, strong cross-functional collaboration skills, comfort with AI tools and marketing technology, and commitment to PadSplit's mission

Benefits

Comp & perks

Fully remote position
Competitive compensation package including an equity incentive plan and company-wide bonus opportunity
National medical, dental, and vision healthcare plans
Company provided life insurance policy
Optional accidental insurances, FSA, and DCFSA benefits
Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays
401(k) plan
Twelve (12) weeks of paid time off for both birth and non-birth parents
The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis