CRM Analyst

Pagaleve

. Execute one-off and seasonal campaigns end to end—including setup, scheduling, QA, and deployment—ensuring relevance and appropriate timing for each segment.

Posted 9/18/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing end-to-end CRM campaigns and lifecycle journeys, leveraging data analysis to optimize consumer engagement across multiple channels. Proficient in audience segmentation and personalization strategies to drive retention and conversion in B2C environments.

Highest-signal resume keywords

CRM/Marketing Automation ExperienceLifecycle Journey ExecutionAudience SegmentationSQL ProficiencyAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle Journey DesignCampaign ManagementA/B TestingData AnalysisEmail MarketingPush NotificationsSMS MarketingWhatsApp MarketingHTML/CSS SkillsBehavioral Data Analysis

Soft Skills

CommunicationCollaborationAdaptabilityTime Management

Tools & Technologies

Customer.ioBrazeSalesforce Marketing CloudHubSpotLookerMetabase

Industry Keywords

B2C OperationsE-commerceMarketplacesFinancial ServicesFintech

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Execute one-off and seasonal campaigns end to end—including setup, scheduling, QA, and deployment—ensuring relevance and appropriate timing for each segment.
Design, implement, and continuously improve lifecycle journeys (lifecycle, activation, repeat purchase, retention, and win-back).
Manage communications across email, push notifications, SMS, WhatsApp, and in-app banners.
Build consumer audience segments using behavioral, transactional, and lifecycle data.
Run A/B and multivariate tests, consolidate results, and recommend next steps.
Analyze the results of lifecycle journeys and campaigns, identifying optimization opportunities and translating data into recommendations.
Participate in alignment meetings with the Product team, synchronizing CRM communications with the user journey and feature launches.
Write copy for CRM assets, adapting language, tone of voice, and CTAs to each channel and segment while monitoring engagement and conversion metrics.

Requirements

What you’ll need

Previous experience in CRM/Marketing Automation, with a focus on B2C operations, preferably in e-commerce or marketplaces.
Hands-on proficiency with CRM and marketing automation platforms (e.g., Customer.io, Braze, Salesforce Marketing Cloud, HubSpot, or similar tools).
Experience executing lifecycle journeys and multichannel campaigns (email, push, SMS, and WhatsApp).
Analytical ability to interpret CRM metrics (deliverability, CTR, conversion, attributed revenue/TPV, unsubscribe rate, and purchase frequency) and turn data into decisions.
Sufficient SQL knowledge to query databases, create segments, and independently extract deployment lists.
Experience with audience segmentation and behavior-based communication personalization focused on purchase behavior and product categories.
Experience working in a fast-paced environment while managing multiple campaigns in parallel.
Nice to have: experience in e-commerce with a financial services vertical or in B2C fintech.
Nice to have: experience driving category-based purchases and cross-sell strategies using transactional audiences.
Nice to have: familiarity with BI tools (Looker, Metabase, or similar platforms).
Nice to have: basic HTML/CSS skills for adjusting email templates.

Benefits

Comp & perks

Competitive compensation
Health insurance covering 100% of the employee and 75% of the first dependent
iFood Benefits
Birthday month day off
Group life insurance
Discount coupon for our partner stores
Hybrid work model (in-office 1–2 days per week at Avenida Paulista)