CRM Analyst – Mid-Level

Pagaleve

. Execute one-off and seasonal campaigns end to end, including setup, scheduling, QA, and deployment .

Posted 10/20/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing end-to-end CRM campaigns and optimizing customer journeys across multiple channels, leveraging data analysis to drive engagement and conversion. Proficient in audience segmentation and personalization strategies to enhance customer retention and lifecycle management.

Highest-signal resume keywords

CRM/Marketing Automation ExperienceLifecycle Journey ExecutionSQL ProficiencyAudience SegmentationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionData AnalysisA/B TestingCustomer Journey OptimizationEmail MarketingPush NotificationsSMS MarketingWhatsApp CommunicationHTML/CSS SkillsBehavioral Segmentation

Soft Skills

Detail-OrientedOrganizational SkillsFast-Paced Environment Adaptability

Tools & Technologies

Customer.ioBrazeSalesforce Marketing CloudHubSpotLookerMetabase

Industry Keywords

B2C OperationsE-CommerceMarketplacesFinancial ServicesCross-Sell Strategies

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Execute one-off and seasonal campaigns end to end, including setup, scheduling, QA, and deployment
Design, implement, and optimize lifecycle, activation, repeat-purchase, retention, and win-back customer journeys
Manage communications across email, push notifications, SMS, WhatsApp, and in-app banners
Build consumer segments based on behavioral, transactional, and lifecycle data
Run A/B and multivariate tests, consolidate results, and recommend next steps
Analyze journey and campaign performance, identifying optimization opportunities and translating data into recommendations
Participate in alignment meetings with the Product team to synchronize CRM communications with the user journey and feature launches
Write copy for CRM assets, tailoring language, tone of voice, and CTAs to each channel and segment, while monitoring engagement and conversion metrics

Requirements

What you’ll need

Previous experience in CRM/Marketing Automation, with a focus on B2C operations, preferably in e-commerce or marketplaces
Hands-on proficiency with CRM and marketing automation platforms such as Customer.io, Braze, Salesforce Marketing Cloud, HubSpot, or similar tools
Experience executing lifecycle journeys and multichannel campaigns across email, push notifications, SMS, and WhatsApp
Analytical ability to interpret CRM metrics and turn data into decisions
Sufficient SQL knowledge to query databases, create segments, and independently extract deployment lists
Experience with audience segmentation and communication personalization based on purchasing behavior and product categories
Organized, detail-oriented profile with experience working in a fast-paced environment and managing multiple campaigns in parallel
Nice to have: experience in e-commerce with a financial services or B2C fintech vertical
Nice to have: experience driving purchases by category and developing cross-sell strategies
Nice to have: familiarity with Looker, Metabase, or similar tools for analysis and dashboards
Nice to have: basic HTML/CSS skills for adjusting email templates

Benefits

Comp & perks

Employment under Brazil’s CLT labor regime
Competitive compensation
Health insurance covering 100% of the employee and 75% of the first dependent
iFood Benefits
Birthday month day off
Group life insurance
Discount coupon for our partner stores
Hybrid work model (on-site 1–2 days per week at Avenida Paulista)