Senior Performance Marketing Analyst

Pagaleve

. Operate and optimize acquisition campaigns across Pagaleve’s channels, efficiently bringing in new buyers while meeting cost and volume targets .

Posted 10/22/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in optimizing acquisition campaigns across multiple channels, utilizing advanced analytical skills to track performance metrics and make data-driven recommendations. Proficient in managing budgets and bids while ensuring effective media attribution and collaboration with cross-functional teams.

Highest-signal resume keywords

Paid Performance MediaMeta AdsGoogle AdsAdvanced SQLCohort Analysis

ATS Keywords

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Hard Skills

Campaign OptimizationAttribution FrameworksCustomer AcquisitionData AnalysisBudget Allocation ModelsIncrementality TestingStatistical TestingCreative IntelligenceUnit EconomicsMedia Attribution

Soft Skills

Analytical ThinkingCollaborationCommunicationProblem SolvingTechnical Mentorship

Tools & Technologies

MetabasePythonAdjustAppsFlyerTikTok AdsApple Search AdsKwaiAd NetworksProgrammatic MediaCreative Testing Tools

Industry Keywords

FintechCreditPaymentsB2B MediaCustomer Lifetime ValueCost Per AcquisitionReturn On InvestmentIncrementalityMedia PaybackAudience Testing

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Operate and optimize acquisition campaigns across Pagaleve’s channels, efficiently bringing in new buyers while meeting cost and volume targets
Set bids and budgets by campaign/ad set based on CAC, customer value, and marginal ROI, and continuously improve these models
Track buyer cohorts to measure LTV and media payback, recalibrating targets with Risk, Finance, and Data teams
Ensure the quality of media attribution and data, including MMPs, conversion events, and signals sent to platforms
Monitor campaign costs, delivery, and tracking daily, identifying and addressing anomalies
Plan and conduct audience, bidding, and incrementality tests, analyzing results with statistical rigor
Ensure the health of the creative funnel, with an adequate volume of new assets, well-designed tests, and a continuous backlog of hypotheses
Build and maintain dashboards and automations using Metabase, SQL, Python, and AI
Prepare performance reports and recommendations for leadership, collaborating with Product, Creative, CRM, and Data teams
Serve as the point of contact for the platforms in use, tracking betas, support requests, and best practices

Requirements

What you’ll need

Bachelor’s degree in Engineering, Business Administration, Economics, Statistics/Mathematics, or a related field
Strong experience with paid performance media for customer acquisition in apps
End-to-end proficiency in Meta Ads, Google Ads, and TikTok Ads, including planning, setup, optimization, and analysis
Knowledge of attribution tools such as Adjust and AppsFlyer
Knowledge of attribution frameworks, including last click, first click, and incrementality
Ability to analyze data independently
Advanced SQL
Python
Cohort analysis
Knowledge of unit economics, including CAC, LTV, and payback
Ability to turn analyses into recommendations for leadership
Ability to serve as a technical reference for junior analysts
Preferred: experience with Apple Search Ads, Kwai, influencer marketing, ad networks, and programmatic media
Preferred: experience with retargeting/re-engagement campaigns and B2B media
Preferred: experience with media in fintech, credit, or payments
Preferred: experience with budget allocation models based on marginal ROI or elasticity
Preferred: experience building automations/AI solutions for growth
Preferred: experience with creative intelligence or statistical testing of creative performance
Preferred: experience with incrementality testing, such as GeoLift and Conversion Lift

Benefits

Comp & perks

Collaborative and innovative work environment
Employment under the CLT labor regime
Health insurance with 100% coverage for the employee and 75% coverage for the first dependent
Dental insurance
Monthly discount coupon for stores that accept Pix Parcelado
Birthday month day off
Meal and food allowance (iFood Benefícios card)
Flexible hybrid work model
On-site workspace available several days per week
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