Lead Strategist

#paid

. Own the core insight, creative idea, and integrated plan covering creators, media and distribution, and measurement .

Posted 11/2/2026full-timeRemote • United States, CanadaSenior💰 CA$110,000 - CA$130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creator strategy, campaign measurement, and integrated planning across various social media platforms. Proven ability to lead teams, mentor strategists, and deliver data-driven insights that enhance campaign performance.

Highest-signal resume keywords

Creator StrategyCampaign MeasurementIntegrated PlanningData-Driven InsightsClient Stakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyCreative StrategySocial StrategyMeasurement Plan DesignBudget Allocation PlanningProposal DevelopmentKPI DefinitionPerformance Data AnalysisVisual Narrative CraftAI Tools Utilization

Soft Skills

Strong Writing SkillsPresentation SkillsProject ManagementMentoringCross-Functional Collaboration

Tools & Technologies

TikTokMeta/InstagramYouTubePinterestSnapchat

Industry Keywords

Enterprise ClientsFortune 500Regulated CategoriesSocial SearchAEO ExperienceCreative TeamsMedia Teams

About the role

Key responsibilities & impact

Own the core insight, creative idea, and integrated plan covering creators, media and distribution, and measurement
Build proposals and RFP responses with a clear, data-backed case for #paid
Set the creator mix across micro, niche, and macro creators
Build investment plans across organic content, usage rights, and paid amplification
Set channel mix and flighting
Define KPIs and benchmarks, optimize campaigns in flight, and turn results into renewal stories
Stay involved post-sale through creator briefs, content direction, and strategic quality assurance
Monitor market and platform changes and translate them into proposal work
Contribute to proactive packages and first-to-market moments
Cover the creator-campaign lifecycle from pre-sale ideation through post-campaign insights
Lead strategy on priority enterprise accounts and act as strategic counterpart to client partner teams
Own measurement plans with Measurement, Sales, Paid Media, and Client Experience teams
Mentor Senior Strategists and set quality standards for decks and briefs
Operate as a player-coach

Requirements

What you’ll need

8+ years in brand, creative, social, or creator strategy (or equivalent demonstrated experience)
Portfolio of ideas that shipped and performed
Record of winning pitches with integrated plans
Deep fluency in TikTok, Meta/Instagram, YouTube, Pinterest, and Snapchat
Understanding of how creators work
Credibility with senior client stakeholders
Strong writing and presentation skills
Ability to deliver integrated ideas that ship and perform
Ability to use data to sharpen ideas
Ability to plan and defend budget allocations across paid social
Ability to design measurement plans and act on performance data
Ability to design and build decks with strong visual and narrative craft
Ability to use AI tools for research and creative acceleration
Ability to manage several projects under tight deadlines
Ability to own ambiguous, high-stakes proposals independently and drive cross-functional decisions without formal authority
Preferred: enterprise or Fortune 500 clients, regulated categories, social search or AEO experience, and agency or platform experience across creative and media teams

Benefits

Comp & perks

Variable pay, including bonus or commission, depending on the role and location
Stock options, depending on the role and location
Perks and benefits, depending on the role and location
Transparent base-pay compensation framework
Compensation determined by experience, skills, and role alignment
Equal employment opportunity and recruitment accommodations