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Tech Stack
Tools & technologiesTypeScript
About the role
Key responsibilities & impact- Scout and recruit high-potential affiliates across TikTok, Instagram, Trybe, and other creator platforms.
- Identify creators whose content style and audience fit Calming Co., then conduct personalized cold outreach.
- Track outreach and conversion to maintain a steady affiliate talent pipeline.
- Onboard new affiliates on brand guidelines, product talking points, and program expectations.
- Create and maintain training resources, including example videos, how-to guides, and do's-and-don'ts.
- Train and coach affiliates on TikTok and Meta, including hooks, scripting, product demonstrations, storytelling, and calls to action.
- Provide actionable feedback on draft and posted content.
- Engage the affiliate community through creator channels including Discord.
- Share weekly content angles, spotlight winning videos, answer questions, and host coaching sessions or office hours.
- Assist the Director of Influencers with creative briefs, affiliate briefs, and content angles.
- Maintain creator tracking, deliverables, sample shipments, and content libraries in Monday.com.
- Ensure content complies with FTC Endorsement Guides, FDA dietary supplement marketing rules, and platform policies.
- Flag non-compliant content and coach creators on corrections.
- Track creator, content-angle, and video performance to identify sales drivers and share insights with the team.
Requirements
What you’ll need- Hands-on familiarity with TikTok Shop and the TikTok affiliate ecosystem; experience creating short-form content yourself is required.
- 2+ years of experience in influencer marketing, affiliate/creator programs, UGC, or social content within a DTC or CPG environment is preferred.
- A sharp eye for what makes short-form content perform, and the ability to explain it clearly to creators.
- Working knowledge of FTC endorsement disclosure requirements; experience with supplement, wellness, or other regulated-claims categories is a plus.
- Excellent written and verbal communication skills in English; friendly, encouraging, and direct when giving feedback.
- Experience with Monday.com or similar project management tools and affiliate platforms such as Trybe.
- Highly organized and detail-oriented, able to manage many creators and tasks at once in a remote environment.
- Ability to work US Pacific Time business hours.
Benefits
Comp & perks- Competitive salary in USD
- Growth: Join a fast-growing brand where your contributions have a direct and visible impact.
- Flexibility: Fully remote position with the autonomy to manage your own workflow.
- Culture: We move fast, celebrate wins, and give each other the autonomy to do our best work.