Creative Strategist

Paired

. Review ad performance weekly and identify which hooks, angles and formats are working .

Posted 10/9/2026full-timeRemote • BrazilJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creative strategy and performance creative for DTC ecommerce brands, with strong capabilities in writing direct response content and providing constructive feedback to creative teams.

Highest-signal resume keywords

Creative StrategyPerformance CreativeDirect Response WritingAd Account Data AnalysisFeedback and Direction

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Ad Performance ReviewBrief WritingScript WritingConcept ProductionTest Log Management

Soft Skills

Clear CommunicationFeedback Delivery

Industry Keywords

DTC EcommerceUser-Generated ContentCompetitor ResearchCustomer Review Analysis

About the role

Key responsibilities & impact

Review ad performance weekly and identify which hooks, angles and formats are working
Write briefs and scripts for video and static ads, including UGC and founder-style content
Research competitors, customer reviews and comments for angles worth testing
Direct editors, designers and creators so the output matches the brief
Keep a test log so the team knows what has been tried and what won

Requirements

What you’ll need

2+ years in creative strategy or performance creative for DTC ecommerce brands
You can read ad account data and explain why something worked
Strong written English and a feel for direct response writing
Able to produce concepts at volume without quality dropping
Comfortable giving clear feedback to editors and designers

Benefits

Comp & perks

Experience with Meta, TikTok and YouTube ads
Familiarity with Motion, Atria, Foreplay or similar creative analysis tools
Background in copywriting or short-form video