Creative Strategist, DTC Brand

Paired

. Develop performance-focused creative concepts for paid social campaigns .

Posted 10/28/2026contractRemote • ColombiaMid-LevelSenior💰 $30,000 - $60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing performance-focused creative concepts for paid social campaigns, utilizing AI tools for both static and video ad creatives. Strong ability to analyze performance marketing metrics and optimize creative strategies based on customer insights.

Highest-signal resume keywords

Performance Creatives DevelopmentPaid Social AdvertisingAI Tools for Creative ProductionCopywriting for Direct-Response AdvertisingPerformance Marketing Metrics Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Concept DevelopmentAd CopywritingStatic Ad CreationVideo Ad CreationCreative Testing and OptimizationCustomer Insights AnalysisPerformance Data UtilizationDirect-Response AdvertisingCreative Strategy DevelopmentAttention to Detail

Soft Skills

CreativityIndependenceFast-Paced Work Adaptability

Tools & Technologies

AI Creative ToolsMeta Advertising Platforms

Industry Keywords

DTCECommercePerformance MarketingCTRCPAROASConversion Rate

About the role

Key responsibilities & impact

Develop performance-focused creative concepts for paid social campaigns
Write compelling ad copy and messaging tailored for DTC audiences
Create static and video ad creatives using AI tools from concept to execution
Produce multiple creative variations for testing and optimization
Develop creative strategies based on customer insights and performance data
Collaborate with the marketing team to continuously improve creative performance
Stay up to date with emerging AI creative tools and performance marketing trends
Take ownership of the creative process from ideation through final execution

Requirements

What you’ll need

Proven experience developing performance creatives for DTC or eCommerce brands
Strong understanding of paid social advertising, particularly Meta platforms
Hands-on experience using AI tools to create both static and video creatives
Ability to independently execute creative ideas—not just write briefs for others
Strong copywriting skills for direct-response advertising
Understanding of performance marketing metrics such as CTR, CPA, ROAS, and conversion rate
Highly creative with strong attention to detail
Ability to work independently in a fast-paced environment