Email & SMS Marketing Manager

Paired

. Personally build, test, and maintain lifecycle email flows across multiple Shopify DTC brands, including welcome, abandoned browse and cart, post-purchase, replenishment, winback, subscription lifecycle, dunning, failed payment recovery, and cancellation prevention.

Posted 11/5/2026full-timeRemote • Philippines, Colombia, Brazil, Argentina, Mexico, IndiaMid-LevelSenior💰 $36,000 - $60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and managing email and SMS marketing campaigns using Klaviyo, with a strong focus on lifecycle marketing, customer retention, and performance optimization. Proven ability to analyze data, improve campaign effectiveness, and ensure compliance with marketing regulations.

Highest-signal resume keywords

Klaviyo ExperienceEmail Marketing Campaign ManagementSMS Marketing AutomationLifecycle Marketing StrategyData Analysis and Reporting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email Flow DevelopmentSegmentationCopywritingA/B TestingEmail Deliverability ManagementCampaign QAPerformance AnalysisLifecycle AutomationSubscriber Growth StrategiesCompliance Management

Soft Skills

Detail-OrientedStrong Communication SkillsIndependent Work EthicAnalytical ThinkingAdaptability

Tools & Technologies

KlaviyoAttentivePostscriptFigmaAI Tools (Claude, ChatGPT)

Industry Keywords

Direct-To-Consumer (DTC)E-CommerceSubscription-Based MarketingCustomer RetentionEmail Marketing

About the role

Key responsibilities & impact

Personally build, test, and maintain lifecycle email flows across multiple Shopify DTC brands, including welcome, abandoned browse and cart, post-purchase, replenishment, winback, subscription lifecycle, dunning, failed payment recovery, and cancellation prevention.
Build and manage email campaigns directly inside Klaviyo, from segmentation and copywriting through setup, QA, sending, and reporting.
Develop customer segments based on purchase history, customer behavior, subscription status, and engagement.
Manage email campaign calendars and ensure consistent execution across multiple brands.
Build and maintain reusable email templates and modules while adapting messaging to each brand's voice.
Write email copy, including subject lines, preview text, body copy, and promotional messaging.
Manage email deliverability, list health, suppression policies, sunset strategies, sending domains, inbox placement, and domain warm-up.
Personally manage SMS marketing campaigns and automation using Klaviyo SMS, Attentive, Postscript, or similar platforms.
Build and maintain SMS flows, including welcome, abandoned cart, post-purchase, subscription reminders, replenishment, and retention campaigns.
Develop SMS campaign calendars and manage messaging frequency.
Grow SMS subscriber lists through website capture forms, checkout consent, and post-purchase opportunities.
Manage SMS subscriber segmentation, opt-in quality, and compliance.
Ensure compliance with consent requirements, quiet hours, and transactional versus promotional messaging regulations.
Build and optimize email and SMS communication for subscription-based customers.
Develop strategies to reduce subscription churn and improve customer lifetime value.
Manage subscription lifecycle communications, including billing reminders, failed payment recovery, skip and delay options, cancellation saves, and replenishment.
Monitor email and SMS performance weekly, including revenue, revenue per recipient, open rates, click rates, conversion rates, unsubscribe rates, spam complaints, and subscriber growth.
Analyze campaign and flow performance and identify opportunities for improvement.
Conduct structured A/B testing and experiments using hypotheses, control groups, and measurable outcomes.
Distinguish between attributed revenue and incremental revenue when evaluating campaign performance.
Independently pull reports, interpret data, and communicate actionable performance insights.
Build and adapt email creative using Figma or similar design tools.
Perform campaign QA, including links, personalization, rendering, segmentation, discount codes, and automation logic.
Use AI tools such as Claude and ChatGPT to improve copywriting, segmentation, reporting, campaign QA, and workflow efficiency.
Identify opportunities to automate repetitive tasks and improve marketing processes.
Report directly to the Head of Retention.

Requirements

What you’ll need

At least 3 years of direct, hands-on Klaviyo experience.
Currently working directly inside Klaviyo and personally building flows, segments, templates, and campaigns.
Demonstrated experience independently executing email marketing campaigns and lifecycle automation.
Hands-on SMS marketing experience using Klaviyo SMS, Attentive, Postscript, or similar platforms.
Direct ownership of SMS campaigns, flows, subscriber growth, and compliance.
Direct-to-consumer (DTC) e-commerce experience, preferably with Shopify.
Experience working with subscription-based e-commerce brands.
Proven ability to improve email and SMS performance with measurable results.
Strong understanding of lifecycle marketing, segmentation, customer retention, and subscription marketing.
Excellent copywriting skills, particularly short-form marketing copy.
Strong analytical skills and ability to independently pull reports, interpret data, and make optimization decisions.
Understanding of email deliverability, list management, and inbox placement.
Strong written English communication skills.
Practical experience using AI tools such as Claude or ChatGPT in marketing workflows.
Ability to work independently in a fast-paced startup environment.
Highly detail-oriented with strong campaign QA skills.
Comfortable working US Eastern Time hours.
Candidates must personally build and manage email and SMS marketing programs.

Benefits

Comp & perks

Competitive compensation depending on experience and qualifications.
Fully remote working arrangement.
Full-time opportunity with a US-based team.
Opportunity to work across four consumer brands in different product categories.
Direct collaboration with the Head of Retention.
Opportunity to take ownership of email and SMS execution across a diverse DTC portfolio.
Exposure to an AI-forward company and modern marketing workflows.