Head of CRO – DTC

Paired

. Build and manage a structured CRO testing system to track experiments, hypotheses, results, and key learnings .

Posted 11/11/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) through structured experimentation and data analysis, focusing on improving conversion rates, Average Order Value (AOV), and revenue per session. Proven ability to collaborate with cross-functional teams to implement effective optimization strategies while balancing brand consistency.

Highest-signal resume keywords

Conversion Rate Optimization (CRO)A/B TestingFunnel AnalyticsDirect-to-Consumer (DTC) MarketingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate Optimization (CRO)A/B TestingFunnel AnalyticsLanding Page OptimizationCheckout Performance AnalysisExperiment DocumentationData AnalysisCustomer Behavior AnalysisOptimization Strategy DevelopmentPerformance Bottleneck Identification

Soft Skills

Analytical SkillsProblem-Solving SkillsCollaborationCommunicationLeadership

Tools & Technologies

CheckoutChampAnalytics ToolsExperimentation ToolsE-commerce PlatformsFunnel Optimization Platforms

Industry Keywords

Direct-Response MarketingHealth and Wellness IndustryBeauty BrandsE-commerceSupplement Industry

About the role

Key responsibilities & impact

Build and manage a structured CRO testing system to track experiments, hypotheses, results, and key learnings
Analyze the entire customer journey from landing pages to checkout to identify conversion bottlenecks and optimization opportunities
Develop and prioritize a CRO roadmap focused on improving conversion rate, Average Order Value (AOV), and revenue per session
Plan, execute, and analyze A/B tests and other experiments to continuously improve funnel performance
Collaborate with developers and graphic designers to implement landing page improvements, checkout optimizations, and other CRO initiatives
Optimize product pages, landing pages, offers, upsells, and checkout flows to improve customer experience and maximize revenue
Monitor experiment performance, evaluate results, and turn successful tests into actionable improvements
Balance conversion-focused strategies with brand consistency and a seamless customer experience
Eventually recruit, manage, and lead a team of CRO specialists, establishing workflows and performance expectations

Requirements

What you’ll need

Proven experience in Conversion Rate Optimization (CRO), preferably in a leadership or senior-level position
Strong background in Direct-to-Consumer (DTC) and direct-response marketing, with hands-on experience optimizing e-commerce funnels
Previous experience working with supplement, health and wellness, or beauty brands; supplement industry experience is strongly preferred
Demonstrated success improving conversion rates, Average Order Value (AOV), and revenue per session through structured experimentation
Hands-on experience planning, executing, and analyzing A/B tests and other CRO experiments
Strong understanding of funnel analytics, customer behavior, landing page optimization, and checkout performance
Experience collaborating directly with developers to implement and launch CRO tests
Ability to work closely with graphic designers to translate optimization strategies into effective visual experiences
Strong analytical and problem-solving skills, with the ability to identify performance bottlenecks and prioritize high-impact opportunities
Experience building testing frameworks, maintaining experiment documentation, and turning insights into actionable improvements
Experience with CheckoutChamp or similar checkout and funnel optimization platforms
Previous experience hiring, managing, or leading CRO specialists
Familiarity with brand building and balancing direct-response marketing strategies with long-term brand positioning
Experience scaling CRO processes within high-growth DTC e-commerce businesses
Familiarity with analytics and experimentation tools used to track funnel performance and measure test results

Benefits

Comp & perks

Remote Working for a US Company
Competitive Salary