Head of Retention

Paired

. Develop and execute retention strategies to reduce subscriber churn, improve subscription renewal rates, and increase customer lifetime value .

Posted 10/21/2026full-timeRemote • United States, Canada, Colombia, Argentina, BrazilLead💰 $120,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing retention strategies to enhance subscription performance and customer lifetime value, with a strong focus on lifecycle marketing across email and SMS. Proficient in analyzing retention metrics and implementing scalable strategies for sustainable recurring revenue growth.

Highest-signal resume keywords

Retention Strategy DevelopmentLifecycle Marketing ManagementSubscription Business Model ExpertiseAnalytical Skills for Retention MetricsCustomer Segmentation and Reactivation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Subscriber Lifecycle ManagementChurn Reduction TechniquesEmail Marketing CampaignsSMS Marketing CampaignsRetention Campaign ExecutionData Analysis and InterpretationRevenue Growth StrategiesCustomer Lifetime Value OptimizationLifecycle AutomationPerformance Experimentation

Soft Skills

Strong Communication SkillsCollaboration with Marketing TeamsOwnership of InitiativesAbility to Work IndependentlyAdaptability in Fast-Paced Environments

Tools & Technologies

Subscription Management PlatformsCRM SystemsLifecycle Marketing Tools

Industry Keywords

DTC Business ExperienceMonthly Recurring Revenue (MRR)Subscriber ChurnCustomer EngagementRetention Metrics Monitoring

About the role

Key responsibilities & impact

Develop and execute retention strategies to reduce subscriber churn, improve subscription renewal rates, and increase customer lifetime value
Analyze subscription performance and customer behavior to identify retention opportunities, cancellation trends, and revenue growth potential
Develop and optimize lifecycle marketing campaigns across email and SMS to support subscriber onboarding, engagement, renewal, and reactivation
Design and implement strategies to recover at-risk subscribers and reactivate former customers
Monitor key retention metrics, including subscriber churn, renewal rates, repeat purchases, customer lifetime value, and reactivation performance
Conduct experiments to improve lifecycle marketing performance, subscription retention, and recurring revenue
Collaborate with marketing and other relevant stakeholders to align retention initiatives with acquisition campaigns and the overall customer experience
Identify opportunities to improve subscription processes and develop scalable strategies to support sustainable recurring revenue growth

Requirements

What you’ll need

Must have experience working in a subscription-heavy DTC business generating at least seven figures in monthly recurring revenue (MRR)
Proven experience developing and executing retention strategies that improve subscription performance and customer lifetime value
Strong understanding of subscription business models, subscriber lifecycle management, churn reduction, and recurring revenue growth
Experience managing lifecycle marketing strategies across email and SMS
Strong analytical skills, with the ability to interpret retention metrics and translate insights into actionable strategies
Experience with customer segmentation, lifecycle automation, retention campaigns, and subscriber reactivation
Ability to work independently, take ownership of retention initiatives, and operate effectively in a fast-paced DTC environment
Strong communication and collaboration skills, with the ability to work closely with marketing teams and business leadership
Familiarity with subscription management platforms, CRM systems, and lifecycle marketing tools is preferred
US-based candidates are preferred, but qualified international contractors may also be considered

Benefits

Comp & perks

Competitive compensation
Work remotely while collaborating with a growing DTC brand
A full-time contractor engagement