Media Buyer

Paired

. Own day-to-day execution across Facebook and Instagram advertising through Meta Ads Manager .

Posted 10/12/2026full-timeRemote • MexicoMid-LevelSenior💰 $36,000 - $42,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Meta Ads campaigns across Facebook and Instagram, with a strong focus on performance marketing, lead generation, and conversion analysis. Proficient in utilizing Meta Ads Manager, understanding campaign structures, and connecting advertising results to sales outcomes.

Highest-signal resume keywords

Meta Ads ManagementPerformance MarketingCampaign OptimizationCreative AnalysisData Interpretation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta Ads ManagerCampaign StructureBidding StrategiesBudget ManagementLead GenerationConversion Rate OptimizationCreative TestingFunnel Metrics AnalysisAttribution TrackingData Analysis

Soft Skills

Strong Communication SkillsOrganizational SkillsAttention to DetailProblem-SolvingIndependence

Tools & Technologies

Meta PixelConversions APIUTMsCRM SystemsAd Performance Tracking

Industry Keywords

Direct-Response MarketingCustomer AcquisitionHigh-Ticket CoachingSales OutcomesPaid Advertising

About the role

Key responsibilities & impact

Own day-to-day execution across Facebook and Instagram advertising through Meta Ads Manager
Build, launch, manage, and optimize campaigns across the customer acquisition funnel
Manage campaign structure, budgets, bidding, audiences, placements, optimization events, and spend allocation
Monitor account performance and make informed adjustments
Maintain clean campaign structures and naming conventions
Monitor and analyze CPM, CTR, CPC, CPL, cost per booked call, CAC, conversion rates, lead quality, spend, and revenue performance
Work with the sales team to understand qualified applications, booked calls, show-ups, and customers
Identify where budget can be deployed profitably and where spend should be reduced or redirected
Develop and maintain structured testing for hooks, angles, messaging, formats, offers, CTAs, and creative concepts
Analyze creative performance and identify patterns across winning and losing ads
Provide actionable briefs and feedback to the creative team
Work with the Social Media Manager to identify organic winners for paid creative testing
Build a disciplined testing process and determine when tests have sufficient data
Identify winners, iterate, and scale them intelligently
Decide when to increase spend, consolidate, introduce creative, stabilize campaigns, or intervene
Ensure Meta Pixel, Conversions API, conversion events, UTMs, landing-page tracking, and CRM attribution function correctly
Identify tracking discrepancies and resolve them with relevant team members
Connect ad performance to leads, appointments, sales outcomes, and customer acquisition cost
Own clear, consistent paid-acquisition reporting
Communicate what happened, why it happened, what was learned, and next steps
Report on spend, lead volume, CPL, qualified leads, booked calls, CAC, creative performance, testing results, and funnel metrics
Quickly flag meaningful performance changes

Requirements

What you’ll need

3+ years of hands-on experience managing Meta Ads (Facebook and Instagram)
Strong proficiency with Meta Ads Manager
Demonstrated experience managing and scaling meaningful paid advertising budgets
Strong understanding of direct-response and performance marketing
Experience with lead-generation and conversion-focused campaigns
Strong understanding of campaign structure, audiences, bidding, budgeting, optimization, and scaling
Strong creative analysis and ad-testing skills
Ability to interpret advertising and funnel data and translate it into specific actions
Understanding of Meta Pixel, Conversions API, conversion events, UTMs, and attribution
Ability to evaluate performance beyond platform metrics and connect advertising results to downstream sales outcomes
Strong written and verbal communication skills
Strong organizational skills and attention to detail
Ability to work independently, take ownership, and proactively identify and solve performance problems
Nice to have: Experience with high-ticket coaching, education, personal development, mental health/fitness, or information-product businesses
Nice to have: Experience working with a setter/closer sales model and understanding what happens to paid leads after they enter a CRM
Nice to have: Experience with application, booked-call, VSL, or similar high-ticket acquisition funnels
Nice to have: Experience working with founder-led or personality-driven brands
Nice to have: Experience turning organic content into successful paid creative
Nice to have: Strong understanding of CRM attribution and the connection between ad-platform data and actual sales outcomes
Be prepared to show accounts or case studies you’ve personally managed and explain your role in the results
Explain monthly Meta spend personally managed, advertised business and offer, acquisition results, creative-testing approach, scaling success, and diagnosis of an underperforming campaign