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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid social campaigns for DTC ecommerce brands, focusing on performance metrics such as ROAS, CPA, and AOV. Proficient in collaborating with creative teams to optimize ad performance and utilizing attribution tools for comprehensive analysis.
Highest-signal resume keywords
Paid Social ManagementDTC Ecommerce ExperiencePerformance Metrics AnalysisGoogle Ads ExperienceAttribution Tools Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Structure ManagementBudgeting and BiddingCreative TestingPerformance ReportingData Analysis
Soft Skills
Clear Written CommunicationStrong Numerical Skills
Tools & Technologies
Meta AdsTikTok AdsTriple WhaleNorthbeamShopify
Industry Keywords
DTC EcommerceAd Spend ManagementCustomer Acquisition CostContribution MarginFull Funnel Marketing
About the role
Key responsibilities & impact- Manage Meta and TikTok ad accounts day to day: campaign structure, budgets and bidding
- Launch new creative into test campaigns and read results
- Scale winners and cut losers after a fair test
- Monitor ROAS, CPA, AOV and contribution margin, not just platform metrics
- Work with the creative team on what to test next
- Report on performance regularly and clearly
Requirements
What you’ll need- 2+ years running paid social for DTC ecommerce brands
- Experience managing meaningful monthly ad spend
- Strong with numbers, and able to work out what you can afford to pay for a customer
- Understanding of creative, since creative is what drives performance
- Clear written communication
- Google Ads experience alongside paid social
- Familiarity with Triple Whale, Northbeam or similar attribution tools
- Experience with Shopify and the full funnel beyond the ad platform
Benefits
Comp & perks- Working remotely for a US-based DTC
- Salary paid in USD
