Media Buyer / Paid Media Manager

Paired

. Build, launch, and manage direct-response advertising campaigns across Meta (Facebook/Instagram), Google, YouTube, and TikTok.

Posted 9/17/2026full-timeRemote • MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing direct-response advertising campaigns across platforms such as Meta Ads, Google Ads, YouTube, and TikTok, with a strong focus on performance metrics and data-driven decision-making. Proficient in budget management, audience targeting, and creative testing to optimize campaign effectiveness and profitability.

Highest-signal resume keywords

Paid Media ManagementMeta Ads ManagerGA4Performance OptimizationData Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Direct-Response CampaignsBudget ManagementAudience TargetingCreative TestingPerformance MetricsCampaign StructureBidding StrategiesAttribution TrackingData IntegrityPerformance Reporting

Soft Skills

Strong Communication SkillsAttention to DetailOrganizational SkillsCross-Functional CollaborationAdaptability

Tools & Technologies

Meta PixelUTM TrackingHyrosTriple WhaleMeta AdsGoogle AdsYouTube AdsTikTok Ads

Industry Keywords

ROASCPACTRCPMCVRCACPerformance MarketingMedia BuyingAdvertising BudgetsCampaign Performance

About the role

Key responsibilities & impact

Build, launch, and manage direct-response advertising campaigns across Meta (Facebook/Instagram), Google, YouTube, and TikTok.
Manage daily budgets, pacing, bidding, and campaign structures to maintain acquisition efficiency.
Monitor campaign performance and make data-driven adjustments to budgets, bids, audiences, and placements.
Take ownership of paid media execution in-house, replacing or managing third-party agency execution where applicable.
Ensure campaigns are launched accurately, on schedule, and aligned with business objectives.
Develop and execute structured weekly testing plans across creative hooks, copy angles, visual formats, audiences, and offers.
Analyze test results and scale winning concepts while eliminating underperforming assets.
Partner with creative and copy teams to provide actionable performance feedback and inform creative iterations.
Maintain a systematic testing pipeline based on campaign data and performance trends.
Build and maintain tracking frameworks using Meta Pixel, GA4, UTM taxonomies, Hyros, and Triple Whale.
Audit tracking and attribution setups to identify discrepancies and maintain data integrity.
Monitor ROAS, CPA, CTR, CPM, conversion rate, spend, and revenue.
Provide daily and weekly performance reporting and insights into campaign profitability and growth opportunities.
Identify tracking or attribution issues and coordinate with relevant teams to resolve them.
Allocate spend toward the highest-performing campaigns, audiences, creatives, and channels.
Monitor spend pacing and align budgets with performance targets.
Identify underperforming campaigns and assets and take appropriate action.
Balance scaling opportunities with acquisition efficiency and profitability goals.
Collaborate with sales and marketing teams to evaluate lead quality and downstream conversion performance.

Requirements

What you’ll need

Strong English communication skills, both written and verbal.
3+ years of hands-on experience in paid media, media buying, or performance marketing.
Proven experience managing direct-response campaigns across Meta Ads, Google Ads, YouTube, and TikTok.
Hands-on experience with Meta Ads Manager and other relevant advertising platforms.
Experience with GA4, Meta Pixel, UTM tracking, and ideally attribution platforms such as Hyros or Triple Whale.
Strong understanding of key paid media metrics including ROAS, CPA, CTR, CPM, CVR, CAC, and spend.
Strong understanding of campaign structure, budget management, bidding, audience targeting, creative testing, and performance optimization.
Experience managing meaningful advertising budgets across multiple campaigns or accounts.
Strong analytical skills and ability to make decisions based on performance data.
Experience developing and executing structured creative and offer testing strategies.
Strong attention to detail and data accuracy.
Ability to work cross-functionally with creative, copy, sales, and marketing teams.
Strong organizational skills and ability to manage multiple campaigns and priorities simultaneously.
Comfortable working in a fast-paced, performance-driven environment.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Paired Website LinkedIn All Job Openings 1 - 10 employees 💼 Consulting 🎯 Recruiter 👥 HR Tech Consulting
Recruitment
HR Tech Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients. Media Buyer / Paid Media Manager 🔥 0 minutes ago 🇲🇽 Mexico – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing 👻 Ghost score 12% Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Build, launch, and manage direct-response advertising campaigns across Meta (Facebook/Instagram), Google, YouTube, and TikTok.
Manage daily budgets, pacing, bidding, and campaign structures to maintain acquisition efficiency.
Monitor campaign performance and make data-driven adjustments to budgets, bids, audiences, and placements.
Take ownership of paid media execution in-house, replacing or managing third-party agency execution where applicable.
Ensure campaigns are launched accurately, on schedule, and aligned with business objectives.
Develop and execute structured weekly testing plans across creative hooks, copy angles, visual formats, audiences, and offers.
Analyze test results and scale winning concepts while eliminating underperforming assets.
Partner with creative and copy teams to provide actionable performance feedback and inform creative iterations.
Maintain a systematic testing pipeline based on campaign data and performance trends.
Build and maintain tracking frameworks using Meta Pixel, GA4, UTM taxonomies, Hyros, and Triple Whale.
Audit tracking and attribution setups to identify discrepancies and maintain data integrity.
Monitor ROAS, CPA, CTR, CPM, conversion rate, spend, and revenue.
Provide daily and weekly performance reporting and insights into campaign profitability and growth opportunities.
Identify tracking or attribution issues and coordinate with relevant teams to resolve them.
Allocate spend toward the highest-performing campaigns, audiences, creatives, and channels.
Monitor spend pacing and align budgets with performance targets.
Identify underperforming campaigns and assets and take appropriate action.
Balance scaling opportunities with acquisition efficiency and profitability goals.
Collaborate with sales and marketing teams to evaluate lead quality and downstream conversion performance. 🎯 Requirements
Strong English communication skills, both written and verbal.
3+ years of hands-on experience in paid media, media buying, or performance marketing.
Proven experience managing direct-response campaigns across Meta Ads, Google Ads, YouTube, and TikTok.
Hands-on experience with Meta Ads Manager and other relevant advertising platforms.
Experience with GA4, Meta Pixel, UTM tracking, and ideally attribution platforms such as Hyros or Triple Whale.
Strong understanding of key paid media metrics including ROAS, CPA, CTR, CPM, CVR, CAC, and spend.
Strong understanding of campaign structure, budget management, bidding, audience targeting, creative testing, and performance optimization.
Experience managing meaningful advertising budgets across multiple campaigns or accounts.
Strong analytical skills and ability to make decisions based on performance data.
Experience developing and executing structured creative and offer testing strategies.
Strong attention to detail and data accuracy.
Ability to work cross-functionally with creative, copy, sales, and marketing teams.
Strong organizational skills and ability to manage multiple campaigns and priorities simultaneously.
Comfortable working in a fast-paced, performance-driven environment. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Influencer Campaign Manager 🕒 6 days ago Influur 51 - 200 🤝 B2B 🛍️ eCommerce 📣 Marketing Website LinkedIn All Job Openings Influencer Campaign Manager executing end-to-end creator campaigns for Influur, an AI-powered influencer marketing company. Coordinating influencers, brands, budgets, deliverables, and performance reporting. 🇲🇽 Mexico – Remote 💰 $5M Seed Round on 2022-04 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing 🗣️🇪🇸 Spanish Required Performance Marketing Manager 🕒 6 days ago Remote Talent LATAM 11 - 50 🎯 Recruiter 🤝 B2B 📣 Marketing Website LinkedIn All Job Openings Performance Marketing Manager leading paid media strategy and client relationships for e-commerce brands. Remote Talent LATAM connects Latin American marketing talent with U.S. growth agencies. 🇲🇽 Mexico – Remote 💵 $4k / month ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Paid Search Media Buyer, Bilingual English-Spanish 🕒 September 10 CEO LAWYER - ⚖️ Legal 👥 B2C Website LinkedIn All Job Openings Bilingual Paid Search Media Buyer managing English- and Spanish-language campaigns for a U.S. personal injury law firm. Optimizing search, YouTube, and paid social acquisition performance. 🇲🇽 Mexico – Remote ⏰ Full Time 🟢 Junior 🟡 Mid-level 📈 Performance Marketing 🚫👨‍🎓 No degree required 🗣️🇪🇸 Spanish Required Google Ads Specialist 🕒 August 27 Spotlight Branding 11 - 50 💼 Consulting ⚖️ Legal 📣 Marketing Website LinkedIn All Job Openings Google Ads Specialist managing lead-generation campaigns for law firms at a marketing agency. Optimizing search, conversion tracking, landing pages, and qualified-lead performance. 🇲🇽 Mexico – Remote 💵 $1.3k - $2k / month ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Manager, Demand Generation – B2B 🕒 August 27 Nielsen 10,000+ employees 📱 Media 📣 Marketing Website LinkedIn All Job Openings Manager driving B2B demand generation for Nielsen’s media intelligence platforms. Building ABM campaigns, optimizing enterprise pipeline, and aligning marketing with sales revenue. 🇲🇽 Mexico – Remote 💵 $78.2k - $130.4k / year 💰 Post-IPO Debt on 2023-02 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Remote jobs Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources About us Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass Resume Review AI Apply Copilot OpenClaw job finder API docs Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs