Performance Creative Strategist

Paired

. Own the creative strategy for paid social across Meta and other performance channels.

Posted 11/4/2026full-timeRemote • ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing creative strategies for performance-driven e-commerce brands, with a strong focus on Meta advertising and direct-response creative. Proficient in analyzing ad performance data to inform creative decisions and enhance campaign effectiveness.

Highest-signal resume keywords

Creative Strategy DevelopmentMeta Advertising ExpertiseAd Performance AnalysisBrief Writing and Concept DevelopmentCollaboration with Creators and Designers

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative StrategyAd Performance AnalysisBrief WritingScript DevelopmentHook CreationDirect-Response CreativeTesting StructureAudience ResearchMessaging DevelopmentPerformance Monitoring

Soft Skills

Clear CommunicationFeedback ReceptionOrganizational Skills

Industry Keywords

E-CommercePerformance MarketingDirect-Response AdvertisingAction SportsEnthusiast Products

About the role

Key responsibilities & impact

Own the creative strategy for paid social across Meta and other performance channels.
Maintain a consistent pipeline of new concepts and variations for testing.
Review creative performance to identify winning hooks, formats, angles, products, audiences, and offers, and translate findings into clear next steps.
Write detailed briefs for video ads, static ads, UGC, founder-led content, and product demos.
Develop hooks, scripts, headlines, calls to action, and messaging angles.
Collaborate with creators, video editors, designers, media buyers, and the founder.
Research customers, reviews, support conversations, competitors, trends, and adjacent markets.
Structure tests to clarify what changed, why it changed, and what was learned.
Monitor creative fatigue and plan replacements before performance declines.
Adapt winning concepts across products, formats, audiences, and markets.
Keep concepts accurate to the products and on brand while advancing the creative roadmap.

Requirements

What you’ll need

Experience developing creative strategy for a performance-driven e-commerce brand or agency. This is the core requirement.
Strong understanding of Meta advertising and direct-response creative.
Ability to interpret ad performance data and use it to make creative decisions, not just produce reports.
Understanding of hooks, awareness levels, customer objections, offers, positioning, and purchase motivation.
Ability to distinguish a genuinely new concept from a minor visual variation.
Experience writing briefs, hooks, scripts, and ad concepts, and collaborating with creators, editors, designers, or media buyers.
Comfort giving clear, specific feedback and receiving direct feedback in return.
Strong organization across multiple products, audiences, and tests.
Strong written and spoken English.
Experience in action sports, motorcycles, cycling, cameras, or enthusiast products is a plus, but not required.

Benefits

Comp & perks

Competitive salary (USD)
Work From Home
Flexible hours