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Paired

Performance Creative Strategist, DTC

Paired

. Build concept architecture: persona → angle → research → ad concepts .

Posted 10/13/2026full-timeRemote • South AfricaJunior💰 $48,000 - $72,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in building concept architecture and producing high volumes of direct response ad concepts, with a strong focus on consumer psychology and performance-driven strategies. Familiarity with health and wellness brands and aggressive direct response advertising enhances capability in optimizing ad campaigns for click and conversion.

Highest-signal resume keywords
Creative Strategist ExperienceDirect Response AdvertisingConsumer Psychology UnderstandingManaged Ad Spend Over $50KHealth & Wellness Brand Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Concept ArchitectureAd Concept ProductionDirect Response Ad OptimizationClick & Conversion StrategiesResearching Consumer Pain Points
Soft Skills
Team-OrientedAccountable
Tools & Technologies
Ad DatabasesMeta AdvertisingInstagram Advertising
Industry Keywords
DTC Paid MediaPerformance-Driven AdvertisingAggressive DR BrandsHealth & WellnessSupplement Brand Experience

About the role

Key responsibilities & impact
  • Build concept architecture: persona → angle → research → ad concepts
  • Research pain points/desires using ad databases
  • Produce ~50 concepts/month
  • Create direct response ad batches optimized for click & conversion (Meta/Instagram)
  • Attend weekly Monday 3PM CET team meeting

Requirements

What you’ll need
  • Min. $50K in managed ad spend
  • Min. ~6–12 months as a creative strategist
  • Direct response / DTC paid media background (not just brand/aesthetic creative)
  • Health & wellness / supplement brand experience is a plus
  • Familiarity with aggressive DR brands (IM8, Gruntz-style advertising) is a plus
  • Performance-driven, not aesthetics-focused
  • Strong grasp of consumer psychology (pain points, desires, buying triggers)
  • Team-oriented, relaxed but accountable culture fit

Benefits

Comp & perks
  • Salary $4,000-6,000/month
  • Fully remote
  • Flexible working hours but must be available on Monday meeting at 3 PM CET.