Senior Media Buyer, D2C

Paired

. Build, launch and optimize Meta campaigns daily, with secondary management of TikTok Ads .

Posted 10/14/2026full-timeRemote • Mexico, Philippines, Brazil, Chile, Serbia, LatviaSenior💰 $50,000 - $73,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Meta and TikTok ad campaigns for ecommerce, with a strong focus on performance metrics, budget management, and creative strategy. Proficient in using AI tools to enhance workflow efficiency and drive results.

Highest-signal resume keywords

Meta Ads ExperienceEcommerce Metrics AnalysisBudget ManagementCreative Strategy DevelopmentTikTok Ads Manager Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta Campaign StructurePixel/CAPI TrackingROAS AnalysisLanding Page TestingEcommerce Performance MetricsCreative Performance AuditingCampaign OptimizationData AnalysisBudget PacingAttribution Tools

Soft Skills

Clear CommunicationOwnershipAttention to DetailCollaborationAmbition to Grow

Tools & Technologies

JiraSlackTriple WhaleNorthbeamShopifyKlaviyoAI Tools

Industry Keywords

DTC EcommercePerformance CreativeUGCCampaign ManagementSeasonal Campaigns

About the role

Key responsibilities & impact

Build, launch and optimize Meta campaigns daily, with secondary management of TikTok Ads
Own daily budgets and monthly pacing per account, reallocating spend based on performance, frequency and inventory
Manage campaign structure, bidding, audiences, exclusions and frequency controls
Upload and traffic new creative and run structured creative and angle testing
Run weekly account sweeps for stock availability, link destinations, offer accuracy and copy errors
Monitor ROAS, NC-ROAS, MER, CAC and frequency against client targets
Diagnose pre-click and post-click performance problems
Analyze backend profitability, including margins, COGS and blended results
Build landing page test plans and coordinate new page launches
Audit ad copy and creative and recommend refreshes, cuts or scaling
Plan and execute seasonal campaigns such as Prime Day, BFCM and client sales
Escalate pixel, CAPI and attribution tracking issues
Collaborate with content managers, designers and the creative team on ad creative
Identify winning hooks, formats and angles and turn them into creative requests
Prepare performance and creative performance reports
Join client calls with the pod lead and present paid social results, trends and next steps
Keep Slack channels and Jira tickets updated
Use AI tools such as Claude for account audits, landing page concepts, copy and reports
Develop reusable AI workflows to improve pod efficiency

Requirements

What you’ll need

3+ years of hands-on Meta Ads experience for ecommerce brands, with at least one account at $100K+/month in spend
Proven record of scaling DTC ecommerce brands through Meta, at an agency or in-house
Deep understanding of Meta campaign structure, auction dynamics, pixel/CAPI tracking and creative performance
Strong command of ecommerce metrics: ROAS, NC-ROAS, MER, CAC, LTV, contribution margin
Precision with budgets and monthly spend pacing
Strong ownership and ability to close the loop on tasks
Clear, confident communication, written and on calls
Comfort using AI tools in the daily workflow
Humility to do detailed work and ambition to grow into a strategist
English C1-C2 fluency for conversation level
TikTok Ads Manager experience
Triple Whale, Northbeam or other attribution tools
Working knowledge of Shopify and Klaviyo
Experience building or testing landing pages
Background in creative strategy, UGC or performance creative
Experience with Jira or similar task management tools

Benefits

Comp & perks

Fully remote work; USD payment up to 6k/month
Direct ownership of your ad accounts and the results they produce
Training on AI-powered media buying workflows most agencies do not have yet
Access to Triple Whale, Meta Ads Manager, Klaviyo, Claude and more
A clear growth path from media buyer to media buying strategist as the agency grows
Short video pre-screen
Intro interview with the team
Paid media assessment
Final conversation with agency leadership