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Paired

Video Ads Copy Creative Strategist

Paired

. Write scripts for Facebook and Instagram video ads .

Posted 10/3/2026full-timeRemote • Brazil, Mexico, South Africa, Romania, Serbia, VenezuelaMid-LevelSenior💰 $4,000 per monthWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in writing engaging and conversion-focused video ad scripts for platforms like Facebook and Instagram, with a strong command of tone, structure, and persuasive messaging. Capable of analyzing ad performance to derive insights and adapt creative concepts for high-volume production in a fast-paced environment.

Highest-signal resume keywords
Video Ad Script WritingDirect-Response AdvertisingPerformance AnalysisCreative Concept DevelopmentDTC/eCommerce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Script WritingAd Performance AnalysisCreative TestingContent AdaptationEngagement Strategies
Soft Skills
Strong Written CommunicationIndependent WorkCollaboration
Tools & Technologies
SlackSpreadsheets
Industry Keywords
Meta AdvertisingInstagram AdvertisingFacebook AdvertisingUGC VideoWellness Brands

About the role

Key responsibilities & impact
  • Write scripts for Facebook and Instagram video ads
  • Study weekly ad performance, understand why ads work, and turn insights into new creative concepts
  • Write 60–90 second founder-style ads
  • Write short-form scripts for creators filming on their phones
  • Write scripts designed for AI-generated video
  • Create variations based on winning ads, hooks, angles, and messaging
  • Provide simple visual directions for each script through Slack
  • Write approximately 100 video ad scripts per month initially, scaling to around 200/month by December
  • Analyze ad performance and identify effective messaging, hooks, and angles
  • Adapt winning concepts into multiple non-repetitive variations
  • Collaborate with the creative/performance team through Slack

Requirements

What you’ll need
  • Excellent written English and strong command of tone, structure, and persuasion
  • Previous experience writing direct-response, performance, or social video ads
  • Strong understanding of what makes video ads engaging and conversion-focused
  • Ability to produce high volumes of quality work without quality dropping
  • Comfortable reviewing ad performance and extracting insights from spreadsheets
  • Strong understanding of hooks, angles, CTAs, and iterative creative testing
  • Able to work independently in a fast-paced, remote environment
  • Experience with running, fitness, nutrition, food, or wellness brands
  • Experience writing for DTC/eCommerce brands
  • Experience with Meta/Facebook and Instagram advertising
  • Experience writing scripts for UGC or AI-generated video

Benefits

Comp & perks
  • Up to USD $4,000/month, depending on experience
  • Full-time: 8 hours/day
  • Remote
  • Must have meaningful overlap with US working hours
  • Fast-paced, performance-driven DTC environment