Product Marketing

• Own specific features and initiatives for GPS tracking devices from implementation through market positioning
• Independently plan, implement, and manage marketing projects from idea to completion
• Identify new target groups and market opportunities to expand the customer base
• Monitor project progress and conduct competitive and market analyses
• Create sales materials, promotional materials, landing page copy, and platform-specific content
• Manage communication with internal and external stakeholders
• Develop and execute marketing campaigns focused on paid social advertising on Meta and TikTok, organic social content, and email automation
• Identify potential risks and develop pragmatic solutions
• Lead UGC and influencer strategies, brief creators, and review content for brand compliance

PAJ

Marketing Product Manager – DE/EN