Media Buyer

Paleovalley

. Own Meta as a growth channel for Wild Pastures across Facebook and Instagram .

Posted 9/18/2026full-timeRemote • Arizona • United StatesMid-LevelSenior💰 $73,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Meta advertising campaigns for subscription-based e-commerce, focusing on performance marketing metrics such as CAC, LTV, and ROAS. Capable of translating performance insights into creative strategies while collaborating effectively with creative teams.

Highest-signal resume keywords

Meta Advertising ManagementPerformance Marketing MetricsCampaign OptimizationCreative Strategy DevelopmentSubscription Business Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Acquisition Cost (CAC)Lifetime Value (LTV)Return on Ad Spend (ROAS)Cost Per Acquisition (CPA)Marketing Efficiency Ratio (MER)Payback PeriodCreative Testing FrameworksDirect-Response AdvertisingAnalytics PlatformsE-commerce Marketing

Soft Skills

Analytical SkillsProblem SolvingCollaborationCreative InstinctsCommunication

Tools & Technologies

Google Analytics 4 (GA4)HausMixpanelAds ManagerAttribution Platforms

Industry Keywords

Subscription E-commerceDirect-Response MarketingCreative DevelopmentHigh-Growth CompaniesRegenerative Agriculture

About the role

Key responsibilities & impact

Own Meta as a growth channel for Wild Pastures across Facebook and Instagram
Manage campaign strategy, account structure, budget allocation, optimization, and scaling
Drive profitable growth for a subscription business against ROAS, MER, nCAC, CPA, LTV, and payback efficiency objectives
Design and execute testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies
Own platform creative strategy and identify opportunities for new concepts using performance insights
Brief and guide creative development with creative strategists and editors
Turn performance insights into creative direction through analysis of messaging, audience behaviors, and opportunities
Monitor account performance daily, investigate root causes, and communicate risks, opportunities, and recommendations
Stay current with Meta platform changes, measurement updates, attribution best practices, and direct-response advertising trends
Collaborate with creative strategists, editors, designers, and leadership

Requirements

What you’ll need

Candidates must reside and work in one of the following states: Arkansas, Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Louisiana, Maryland, Missouri, North Carolina, New Jersey, Nevada, New York, Ohio, Texas, Virginia, Washington, Wisconsin, or Wyoming
3+ years of hands-on experience managing Meta advertising for subscription-based e-commerce or direct-response brands
Demonstrated success acquiring customers profitably for subscription businesses
Strong understanding of CAC, LTV, retention, churn, and payback period
Proven track record of scaling profitable campaigns while managing meaningful advertising budgets
Experience owning a Meta account end-to-end, from strategy through execution and optimization
Exceptional analytical skills and curiosity for solving performance problems
Strong understanding of performance marketing metrics and their connection to business growth
Experience optimizing for subscription-specific business metrics, customer quality, retention, and long-term profitability
Comfortable using analytics and attribution platforms beyond Ads Manager; GA4, Haus, Mixpanel, or similar tools are a plus
Strong creative instincts and understanding of effective direct-response advertising
Ability to translate performance insights into actionable creative feedback
Experience working closely with creative teams through briefing, iteration, and testing
Bonus: experience marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands
Bonus: experience working within high-growth ecommerce companies
Bonus: experience with AI-driven campaign optimization and emerging Google advertising technologies
Bonus: familiarity with creative testing frameworks and direct-response marketing
Bonus: passion for regenerative agriculture, nutrient-dense food, health, or wellness
Must be authorized to work in the United States; employment visa sponsorship is unavailable

Benefits

Comp & perks

Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time
Six (6) company-paid holidays each year and two (2) floating holidays
Paid parental leave after 6 months of service for eligible employees
100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
Referral bonuses up to $1,500 when you refer great people who join our team
401(k) or Roth Plans with up to a 4% company match after one year of service
$300 Paleovalley Monthly product stipend for full-time employees