Social Media Strategist

Paleovalley

. Report to the Chief Content Officer .

Posted 11/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $69,000 - $99,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing organic social media strategies across platforms like Instagram, TikTok, and YouTube, with a strong focus on content creation, audience engagement, and performance analysis. Proficient in video editing and storytelling, with a solid understanding of health and wellness topics.

Highest-signal resume keywords

Organic Social Media Strategy DevelopmentContent Creation Lifecycle ManagementVideo Editing Using CapCut or Adobe Premiere ProAudience Growth and Engagement AnalysisExceptional Copywriting and Storytelling Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Organic Social Media StrategyContent CreationVideo EditingCopywritingPerformance AnalysisAudience EngagementContent SchedulingData AnalysisSocial Media OptimizationCommunity Management

Soft Skills

Exceptional Organizational SkillsAttention to DetailResourcefulnessAdaptabilityExcellent Communication

Tools & Technologies

ManyChatCapCutAdobe Premiere ProSocial Media Management ToolsAnalytics Platforms

Industry Keywords

HealthWellnessNutritionConsumer EducationSocial Media TrendsBrand VisibilityInfluencer CollaborationsContent MarketingLead GenerationAudience Research

About the role

Key responsibilities & impact

Report to the Chief Content Officer
Develop and execute organic social media strategies across Instagram, TikTok, and YouTube for Paleovalley, Wild Pastures, and Dr. Autumn Smith
Own and manage the social media content calendar across three brands
Manage day-to-day social media operations, including planning, scheduling, publishing, community engagement, and optimization
Monitor platform trends, algorithm changes, and audience behavior
Identify opportunities to accelerate organic audience growth
Own end-to-end content creation, including ideation, scripting, filming, editing, copywriting, scheduling, and publishing
Edit and repurpose brand footage, long-form videos, founder content, product education, testimonials, and other creative assets
Develop hooks, captions, and educational storytelling about health, nutrition, ingredients, and products
Leverage influencer, affiliate, and brand partner collaborations
Collaborate with the Creative team and videographer on campaigns, product launches, and promotions
Ensure published content meets brand standards, contains accurate product information, uses approved messaging, and satisfies product claim and disclosure requirements
Develop social initiatives that drive website traffic, lead generation, customer acquisition, and measurable business results
Use ManyChat or comparable social automation and direct-message tools for engagement, education, lead generation, and conversion
Collaborate with Retail and Omnichannel Marketing on product discovery, retail launches, and brand awareness
Repurpose and amplify successful organic content across other marketing channels
Coordinate with Email, Podcasts, Partnerships, Retail, and Paid Media teams
Monitor, analyze, and report on organic social performance across all three brands
Analyze content and campaign performance and recommend improvements based on data and audience insights
Execute ongoing tests across formats, messaging, hooks, calls to action, and platform features
Conduct social listening, competitive monitoring, and audience research
Partner with Customer Service and internal teams to monitor feedback, respond appropriately, and escalate questions or concerns

Requirements

What you’ll need

Candidates must reside and work in AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY due to tax and compliance requirements
5+ years of hands-on experience developing, executing, and optimizing organic social media strategies for consumer-facing brands
Proven success independently building and growing organic social media audiences with measurable follower growth, engagement, and brand visibility
Experience owning the full social media content lifecycle, including ideation, scripting, filming, video editing, copywriting, scheduling, publishing, and performance analysis
Strong expertise in Instagram, TikTok, Instagram Reels, YouTube Shorts, and platform-specific organic growth strategies
Exceptional copywriting and creative storytelling skills
Experience translating long-form content, technical information, or educational materials into digestible short-form social media content
Strong interest in and understanding of health, wellness, nutrition, and consumer education
Strong video editing and content production skills using CapCut, Adobe Premiere Pro, or comparable tools
Exceptional organizational skills, attention to detail, accountability, accuracy, quality, and consistency
Experience independently managing multiple social media accounts, content calendars, and competing priorities
Strong analytical skills and experience using data to guide content strategy, experimentation, and improvement
Excellent communication and collaboration skills
Resourcefulness, adaptability, and a proactive mindset, including openness to AI and emerging technologies
All applicants must be authorized to work in the United States
Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including H-1B, TN, or OPT

Benefits

Comp & perks

Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time
Six (6) company-paid holidays each year
Two (2) floating holidays
Paid parental leave after 6 months of service for eligible employees
100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
Referral bonuses up to $1,500 when you refer great people who join our team
401(k) or Roth Plans with up to a 4% company match after one year of service
$300 Paleovalley Monthly product stipend for employees
Fully remote work arrangement