Senior Director of Distribution

Palette Media

. Craft social media amplification strategies for clients to meet audience and performance goals and maximize budgets across channels .

Posted 10/16/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in crafting and executing social media amplification strategies, managing large-scale budgets, and leading cross-functional teams. Possesses strong analytical skills to evaluate performance and optimize campaigns while maintaining relationships within the creator economy.

Highest-signal resume keywords

Performance MarketingMedia BuyingLeadership ExperienceData AnalysisCreator Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyCampaign OptimizationBudget ManagementProject ManagementData Evaluation

Soft Skills

Communication SkillsNegotiation SkillsRelationship ManagementProactive Problem-SolvingTeam Leadership

Certifications & Qualifications

Bachelor's Degree in Business AdministrationBachelor's Degree in Integrated Marketing CommunicationsBachelor's Degree in Marketing Analytics

Industry Keywords

UGCPaid MediaShort-Form ContentMeme PagesSocial Distribution Best Practices

About the role

Key responsibilities & impact

Craft social media amplification strategies for clients to meet audience and performance goals and maximize budgets across channels
Lead vendor and partner negotiations across creators, platforms, and paid media channels
Own end-to-end development, execution, and optimization of creator-driven campaigns
Oversee UGC content pipelines, paid media amplification, clipping and amplification accounts, and innovative distribution methods
Identify, test, and scale emerging distribution tactics such as clipping networks, meme ecosystems, and new platform behaviors
Lead and mentor a high-performing team responsible for sourcing creators, managing activations, and sustaining industry relationships
Develop and refine processes, drive accountability, and remove blockers
Build and maintain partnerships with creators, talent managers, agencies, and other industry partners
Collaborate cross-functionally with business development, client services, strategy, and data teams
Help shape new service offerings and go-to-market strategies and support RFP responses and pitches

Requirements

What you’ll need

10+ years of experience in performance marketing, media buying, growth, or distribution strategy
Bachelor's Degree in Business Administration, Integrated Marketing Communications, Marketing Analytics/Business Analytics, or closely related field
Strong leadership experience managing and growing cross-functional teams
Highly analytical, with experience using data to evaluate performance, allocate budget, and inform rapid optimization decisions
Demonstrated experience managing large-scale budgets with a focus on efficiency and performance optimization
Proven ability to own projects end-to-end, proactively define next steps, manage stakeholders, and close the loop on deliverables
Proactive communication and follow-through, including anticipating needs and flagging risks early
Excellent communication, negotiation, and relationship management skills
Innovative and visionary industry perspective
Ability to thrive in a fast-paced, constantly evolving environment with a proactive, test-and-learn mindset
Ability to balance strategic thinking with hands-on execution
Experience in creator marketing is a plus, not required
Proven track record building and scaling social media and creator/influencer programs across multiple social platforms
Established relationships within the creator economy
Deep understanding of UGC, paid media, short-form content, meme pages, and social distribution best practices