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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS product marketing, with a strong focus on AI positioning and demand generation strategies. Proven ability to translate complex AI features into actionable business outcomes while collaborating effectively with sales and customer success teams.
Highest-signal resume keywords
B2B SaaS Product MarketingAI Tools FluencyContent Strategy DevelopmentCampaign PlanningSales Operations Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyDemand GenerationPositioning and MessagingWin/Loss AnalysisCustomer Data Analysis
Soft Skills
Clear WritingCollaborationInfluencing
Industry Keywords
Sales TechRevenue OperationsQuote-to-Cash WorkflowsBusiness BuyersTechnical Operators
About the role
Key responsibilities & impact- Own the CPQ go-to-market strategy from roadmap influence through post-launch adoption and expansion
- Lead AI positioning for CPQ and translate AI features into defensible business outcomes
- Partner with Product using customer data, competitive intelligence, and market feedback to influence roadmap and product strategy
- Build positioning and messaging for Sales leaders, RevOps professionals, business buyers, and technical operators
- Partner with demand generation to define audience segmentation, demand hypotheses, content topics, and campaigns that deliver pipeline
- Enable Sales with tools for confident conversations and conduct win/loss analysis
- Work with Customer Success and Sales to identify expansion use cases, build case studies, and drive adoption campaigns
- Define who CPQ is built for, why it matters, and how PandaDoc wins against competitors
Requirements
What you’ll need- 5+ years in marketing, with at least 3 in B2B SaaS product marketing
- Demonstrated experience marketing to business buyers (Sales Ops, RevOps, Finance, IT) and technical operators
- Hands-on fluency with AI tools; ability to explain AI capabilities and limitations to skeptical buyers
- Content strategy and direction experience, including briefing, quality standards, SME coordination, and clear writing
- Campaign planning and demand generation collaboration experience
- Experience progressing work and making positioning decisions with incomplete data
- Evidence of taking a half-built program to launch and delivering measurable results
- Experience marketing to or working alongside sales and operations professionals is a strong plus
- Experience in sales tech, revenue operations, or quote-to-cash workflows is valuable
Benefits
Comp & perks- An honest, open culture that emphasizes feedback and promotes professional and personal development
- An opportunity to work with a global team, distributed worldwide
- 6 self care days per year
- Opportunity to participate in SPIF (sales contests) monthly!
- Incredible promotion opportunities
- Work-life balance
- Kind co-workers
- Creative virtual team-bonding events