PandaDoc

Product Marketing

• Own the CPQ go-to-market strategy from roadmap influence through post-launch adoption and expansion
• Lead AI positioning for CPQ and translate AI features into defensible business outcomes
• Partner with Product using customer data, competitive intelligence, and market feedback to influence roadmap and product strategy
• Build positioning and messaging for Sales leaders, RevOps professionals, business buyers, and technical operators
• Partner with demand generation to define audience segmentation, demand hypotheses, content topics, and campaigns that deliver pipeline
• Enable Sales with tools for confident conversations and conduct win/loss analysis
• Work with Customer Success and Sales to identify expansion use cases, build case studies, and drive adoption campaigns
• Define who CPQ is built for, why it matters, and how PandaDoc wins against competitors

Explore Senior Product Marketing Manager, CPQ at PandaDoc. Review requirements and application details.

Senior Product Marketing Manager, CPQ

• Own the go-to-market strategy for Workflows, a core product pillar
• Run customer research mapping proposals, contracts, quotes, and renewals to specific workflows
• Build positioning and messaging for workflows as a product family
• Define the AI narrative for workflow agents, including preparation, customer approval, auditability, and trust
• Partner with Product and R&D on workflow prioritization, launch sequencing, and success definitions
• Shape workflow discoverability in the product, website, and Sales enablement
• Plan launches with in-product guidance, training, and proactive communication
• Define launch kill criteria and success metrics
• Build customer proof points and run campaigns driving adoption and expansion across workflows

Explore Senior Product Marketing Manager, Workflows at PandaDoc. Review requirements and application details.

Senior Product Marketing Manager, Workflows

• Build, manage, coach, and develop a high-performing product marketing team
• Define TAM, target markets, and go-to-market strategies tied to pipeline and revenue
• Craft and sharpen PandaDoc messaging and positioning for AI-powered capabilities and agentic workflows
• Use AI tools across research synthesis, competitive analysis, content creation, and launch planning
• Engage customers and prospects and represent their needs in roadmap and brand decisions
• Partner with Product on roadmap decisions and translate complex capabilities into compelling launches
• Build content strategy across the full buyer journey with Brand Marketing
• Equip Sales and CX with messaging, competitive tools, and enablement materials
• Enable partners and channels with materials, training, and positioning
• Report directly to the SVP of Marketing

Explore Director of Product Marketing at PandaDoc. Review requirements and application details.

Open roles

Senior Product Marketing Manager, CPQ

Senior Product Marketing Manager, Workflows

Director of Product Marketing