Senior Product Marketing Manager, Workflows

PandaDoc

. Own the go-to-market strategy for Workflows, a core product pillar .

Posted 11/5/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS product marketing with a focus on workflow and automation, leveraging AI for research and decision-making. Capable of defining go-to-market strategies, success metrics, and customer engagement initiatives to drive product adoption.

Highest-signal resume keywords

B2B SaaS Product MarketingWorkflow Automation MarketingAI FluencyCustomer ResearchSuccess Metrics Definition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyWorkflow MappingPositioning and MessagingLaunch PlanningCustomer Proof Points

Soft Skills

OwnershipDecision-MakingCommunication

Industry Keywords

Business ProcessesCustomer InterviewsCampaign ManagementSales EnablementProcess Software

About the role

Key responsibilities & impact

Own the go-to-market strategy for Workflows, a core product pillar
Run customer research mapping proposals, contracts, quotes, and renewals to specific workflows
Build positioning and messaging for workflows as a product family
Define the AI narrative for workflow agents, including preparation, customer approval, auditability, and trust
Partner with Product and R&D on workflow prioritization, launch sequencing, and success definitions
Shape workflow discoverability in the product, website, and Sales enablement
Plan launches with in-product guidance, training, and proactive communication
Define launch kill criteria and success metrics
Build customer proof points and run campaigns driving adoption and expansion across workflows

Requirements

What you’ll need

5+ years in marketing, with at least 3 in B2B SaaS product marketing, including experience marketing to business users and operators
Experience marketing workflow, automation, or process software
Knowledge of approvals, handoffs, and business processes and ability to explain them simply
Hands-on AI fluency; use AI to research, draft, and test ideas
Ability to assess where AI speeds up a process and where human review is needed
Experience conducting customer interviews or studies that changed a product decision
Ownership and comfort in a messy environment; experience shipping work without a playbook and making decisions with incomplete data
Ability to set success metrics and kill criteria before launch and validate them with the data team

Benefits

Comp & perks

An honest, open culture that emphasizes feedback and promotes professional and personal development
An opportunity to work with a global team, distributed worldwide
6 self care days per year
Opportunity to participate in SPIF (sales contests) monthly!
Incredible promotion opportunities
Work-life balance
Kind co-workers
Creative virtual team-bonding events