Guest Engagement Strategist

PAR Technology

. Act as a strategic advisor to PAR’s restaurant brand customers and internal teams .

Posted 10/9/2026full-timeRemote • United StatesJuniorMid-Level💰 $85,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in loyalty program strategy, campaign management, and customer experience optimization, with a strong focus on data analysis and performance metrics. Proficient in leveraging CRM and marketing technologies to enhance guest engagement and retention in the restaurant industry.

Highest-signal resume keywords

Loyalty Program StrategyCampaign ManagementCustomer Experience OptimizationData AnalysisCRM/ESP Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisFinancial ModelingConsumer SegmentationCampaign ManagementPerformance AnalysisSQLTableauExcelPowerPointMarket Research

Soft Skills

Strong Communication SkillsOrganizational SkillsMultitasking SkillsTeam-Player MindsetCoachability

Tools & Technologies

SalesforceBrazeKlaviyoPunchhPaytronixSession MMicrosoft OfficeAI ToolsBusiness Intelligence ToolsPOS Systems

Industry Keywords

Restaurant IndustryLoyalty ProgramsDigital Marketing StrategyCustomer Relationship ManagementConsumer Brands

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Act as a strategic advisor to PAR’s restaurant brand customers and internal teams
Own loyalty program and campaign strategy optimization engagements for small and mid-size restaurant brands
Support complex loyalty program designs and restructures by leading analysis workstreams and contributing recommendations
Contribute to strategy sessions defining target KPIs, business rules, and program health measures
Monitor program performance, analyze guest behavior and segmentation, and identify opportunities to improve engagement, retention, and ROI
Track market trends in guest engagement and loyalty
Build knowledge of how Punchh integrates with POS systems, online ordering providers, payments, ESPs, CDPs, and third-party apps
Explain how technology-stack capabilities and constraints affect guest experience and loyalty strategy
Develop automated and targeted marketing campaigns across loyalty, CRM, and SMS channels
Recommend improvements to segmentation, targeting, and testing
Partner with Managed Services to ensure campaign execution achieves client objectives
Support Managed Services, Loyalty Program Restructures, and Customer Success with analysis and advisory work
Participate in customer sales and renewal efforts as a strategic advisor and subject matter expert
Work with Implementation teams during program launches and restructures
Use Excel, Tableau, and business intelligence tools to analyze performance, model financial impacts, and identify growth opportunities
Build and present executive-ready presentations communicating research findings, performance analysis, and recommendations
Use AI tools while protecting client data and PAR’s proprietary methods
Improve team playbooks, frameworks, and consulting resources
Contribute to internal training and knowledge sharing
Develop advisory and technical skills with coaching from senior team members

Requirements

What you’ll need

Bachelor’s degree or equivalent professional experience
2+ years in customer experience, loyalty, CRM, or digital marketing strategy
Exposure to loyalty or CRM programs for restaurant or other consumer brands
Hands-on experience with campaign management, including major CRM/ESP platforms such as Salesforce, Braze, and Klaviyo
Experience with consumer segmentation and performance analysis
Comfort learning technical concepts, including integrations, data flows, and platform configuration, and explaining them to non-technical audiences
Understanding of fundamental financial and accounting concepts and comfort using financial terminology
Enthusiasm for using AI tools, with discipline to check outputs against personal analysis
Demonstrated success collaborating across functions and working directly with clients or business partners
Proficiency in Microsoft Office, including Excel, PowerPoint, Word, and Outlook
Excel skills in analysis, modeling, and reporting
PowerPoint skills in building polished, professional presentations
Strong organizational and multitasking skills
Strong presentation and communication skills
Team-player mindset
Coachability and eagerness to grow
Prior consulting or agency background
Familiarity with loyalty software platforms such as Punchh, Paytronix, and Session M
Familiarity with CRM/ESP/SMS platforms such as Braze, Klaviyo, and Attentive
Experience with POS, online ordering, CDP, or other marketing technology applications
Tableau, SQL, financial modeling, and/or market research skills
Restaurant or hospitality industry experience

Benefits

Comp & perks

Base salary range of $85K–$100K
Eligible for additional compensation, including a bonus, commission and/or equity, as applicable
Remote work arrangement
Reasonable accommodations during the application and employment process