Guest Engagement Strategist

PAR Technology

. Serve as a strategic advisor to PAR’s restaurant brand customers and internal teams .

Posted 10/7/2026full-timeRemote • United StatesJuniorMid-Level💰 $85,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in loyalty program strategy, campaign management, and customer experience optimization, with a strong ability to analyze performance metrics and market trends. Proficient in utilizing business intelligence tools and CRM platforms to drive engagement and retention in the restaurant industry.

Highest-signal resume keywords

Loyalty Program StrategyCampaign ManagementCustomer Experience OptimizationData Analysis and Performance MetricsCRM/ESP Platform Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementData AnalysisFinancial ModelingConsumer SegmentationPerformance AnalysisSQLTableauExcelPowerPointMarket Research

Soft Skills

Strong Communication SkillsOrganizational SkillsTeam-Player MindsetCoachabilityPresentation Skills

Tools & Technologies

PunchhPaytronixBrazeKlaviyoAttentivePOS SystemsOnline Ordering PlatformsCDPAI ToolsBusiness Intelligence Tools

Industry Keywords

Restaurant Industry ExperienceLoyalty ProgramsDigital Marketing StrategyCustomer SuccessManaged Services

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Serve as a strategic advisor to PAR’s restaurant brand customers and internal teams
Own loyalty program and campaign strategy optimization engagements for small and mid-size restaurant brands
Support complex loyalty program designs and restructures by leading analysis workstreams and contributing recommendations
Define target KPIs, business rules, and program health measures
Monitor program performance, analyze guest behavior and segmentation, and identify engagement, retention, and ROI opportunities
Track market trends in guest engagement and loyalty
Build knowledge of how Punchh integrates with POS systems, online ordering providers, payments, ESPs, CDPs, and third-party apps
Explain technology-stack capabilities and constraints to clients and guide future evolution
Develop automated and targeted marketing campaigns across loyalty, CRM, and SMS channels
Recommend segmentation, targeting, and testing improvements
Partner with Managed Services on campaign execution
Support Managed Services, Loyalty Program Restructures, and Customer Success with analysis and advisory work
Participate in customer sales and renewal efforts as a strategic advisor and subject matter expert
Collaborate with Implementation teams during program launches and restructures
Use Excel, Tableau, and business intelligence tools to analyze performance, model financial impacts, and identify growth opportunities
Build and present executive-ready presentations with research findings, performance analysis, and strategic recommendations
Use AI tools while protecting client data and PAR’s proprietary methods
Use and improve team playbooks, frameworks, and consulting resources
Contribute to internal training and knowledge sharing
Develop advisory and technical skills through coaching from senior team members

Requirements

What you’ll need

Bachelor’s degree or equivalent professional experience
2+ years in customer experience, loyalty, CRM, or digital marketing strategy
Exposure to loyalty or CRM programs for restaurant or other consumer brands
Hands-on experience with campaign management, major CRM/ESP platforms, consumer segmentation, and performance analysis
Comfort learning technical concepts including integrations, data flows, and platform configuration, and explaining them to non-technical audiences
Understanding of fundamental financial and accounting concepts and financial terminology
Enthusiasm for using AI tools while checking output against independent analysis
Demonstrated success collaborating across functions and working directly with clients or business partners
Proficiency in Microsoft Office: Excel analysis, modeling, and reporting; PowerPoint presentations; Word/Outlook communication and documentation
Strong organizational and multi-tasking skills
Strong presentation and communication skills
Team-player mindset
Coachability
Prior consulting or agency background
Familiarity with loyalty software platforms such as Punchh, Paytronix, and Session M
Familiarity with CRM/ESP/SMS platforms such as Braze, Klaviyo, and Attentive
Experience with POS, online ordering, CDP, or other marketing technology applications
Tableau, SQL, financial modeling, and/or market research skills
Restaurant or hospitality industry experience
Legally authorized to work in the U.S. or Canada

Benefits

Comp & perks

Bonus eligibility
Remote work arrangement
Equal employment opportunities
Reasonable accommodations for individuals with disabilities