Product Marketing Manager

PAR Technology

. Own PAR OPS & POS positioning, value propositions, and messaging for modules and buyer personas .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSenior💰 $130,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing for B2B SaaS, with a strong focus on go-to-market strategies, sales enablement, and customer insights. Proficient in creating impactful messaging and positioning for complex products, particularly in the restaurant technology and hospitality sectors.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategySales Enablement CreationCustomer Interview ExecutionMarket Research Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product Launch ManagementPositioning And MessagingSales Enablement ToolsMarket ResearchData AnalysisROI CalculationInventory ManagementLabor SchedulingBusiness IntelligenceLoss Prevention

Soft Skills

Cross-Functional CollaborationCommunication SkillsAnalytical ThinkingProblem-Solving

Tools & Technologies

MS TeamsPitch DecksBattlecardsROI Tools

Industry Keywords

B2B SaaSRestaurant TechnologyHospitality SoftwareRetail Operations SoftwareEnterprise BrandsMulti-Unit Franchisees

About the role

Key responsibilities & impact

Own PAR OPS & POS positioning, value propositions, and messaging for modules and buyer personas
Plan and run launches for new PAR OPS & POS capabilities
Coordinate launch readiness across product, sales, support, and marketing
Run win/loss analysis, customer interviews, and market research
Feed customer and market findings back to product management to shape the roadmap
Track back-office, inventory, labor, and restaurant analytics competitors
Build and maintain battlecards and objection handling for sales
Create pitch decks, demo narratives, ROI and business-value tools, one-pagers, and training
Help sales communicate a consistent story from first call to close
Build case studies, references, and quantified customer results with customer success
Partner on campaigns, webinars, web pages, and trade show presence
Connect PAR OPS with PAR POS and the broader PAR platform to drive cross-sell and unified-platform deals
Support product and finance on packaging, bundles, and pricing for PAR OPS modules
Report to the Director of Product Marketing
Participate in a three-stage video interview process via MS Teams

Requirements

What you’ll need

5+ years of product marketing experience in B2B SaaS, including at least 2 years owning go-to-market for a product line
Track record of launching products and features that hit adoption or pipeline targets
Strong positioning and messaging skills, with writing samples that make complex, data-heavy products easy to understand
Experience building sales enablement such as pitch decks, battlecards, and ROI tools
Comfort with food cost, labor cost, margin, and ROI concepts
Experience running customer interviews, win/loss programs, or market research and turning findings into action
Ability to work across product, sales, and customer success without direct authority
Bachelor's degree in marketing, business, or a related field, or equivalent experience
Experience marketing restaurant technology, hospitality software, or retail operations software
Familiarity with inventory management, labor scheduling, business intelligence, or loss prevention
Experience marketing AI or analytics products to non-technical buyers
Experience selling into enterprise brands and multi-unit franchisees
Legally authorized to work in the U.S. or Canada

Benefits

Comp & perks

Bonus eligibility
Equal employment opportunities
Reasonable accommodations for individuals with disabilities