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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive B2B SaaS marketing expertise with a focus on strategic leadership, team building, and measurable business outcomes. Proficient in marketing technology management, data analysis, and effective communication with executive stakeholders.
Highest-signal resume keywords
B2B SaaS Marketing ExperienceLeadership in High-Growth CompaniesHubSpot ProficiencySalesforce ProficiencyMarketing Measurement and Attribution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyDemand GenerationBrand DevelopmentPipeline DevelopmentBudgetingROI AnalysisAttributionForecastingMessagingGo-To-Market Strategy
Soft Skills
Team LeadershipStrategic ThinkingHands-On ExecutionCollaborationCommunication
Tools & Technologies
HubSpotSalesforceMarketing Technology StackAI-Powered GTM Technologies
Industry Keywords
B2BSaaSHigh-Growth CompaniesMarketing MeasurementExecutive Leadership
About the role
Key responsibilities & impact- Set Parabola’s marketing strategy with peers, balancing long-term projects and quick wins
- Own the marketing budget, make channel and vendor tradeoffs, and report ROI to executives and the board
- Build and lead a small, high-performing marketing team
- Extend team capacity through contractors and outside vendors, managing relationships and quality
- Own messaging, positioning, and go-to-market strategy for Prowork
- Drive awareness and generate high-quality pipeline with Sales and Business Development
- Operate the marketing technology stack and maintain marketing data, attribution, and workflows across both platforms
- Elevate Parabola’s brand identity through cohesive storytelling and consistent channel presence
- Translate marketing execution and performance into clear narratives for executives and board members
- Report directly to the CEO
Requirements
What you’ll need- 12+ years of B2B SaaS marketing experience, including leadership roles in high-growth companies, with a track record of driving measurable business outcomes
- Proven success balancing strategic thinking with hands-on execution in lean, fast-moving organizations
- Strong point of view across product marketing, demand generation, brand, and pipeline development
- Hands-on proficiency with HubSpot and Salesforce and curiosity for AI-powered GTM technologies
- Strong understanding of marketing measurement, attribution, forecasting, budgeting, and ROI analysis
- Experience building high-performing teams and leveraging agencies and contractors
- Ability to partner closely with Sales, Product, and Executive Leadership
- Openness to being in the New York or San Francisco office approximately 3 days per week
- Ability to work in the United States; sponsorship requirement must be disclosed
