Parabola

Chief Marketing Officer

• Partner with peers to set Parabola’s marketing strategy, covering longer-horizon projects and quick wins
• Own the marketing budget and make disciplined tradeoffs across channels and vendors
• Report marketing ROI in terms suitable for executive and board scrutiny
• Build and lead a small, high-performing core marketing team
• Extend team capacity through contractors and outside vendors, managing relationships for output and quality
• Own messaging, positioning, and go-to-market strategy for Prowork
• Drive awareness and generate high-quality pipeline with Sales and Business Development
• Operate the marketing technology stack and ensure marketing data, attribution, and workflows support both platforms
• Elevate Parabola’s brand identity through cohesive storytelling and consistent presence across channels
• Translate marketing execution and performance into clear narratives for executives and board members
• Report directly to the CEO

Head of Marketing

• Set Parabola’s marketing strategy with peers, balancing long-term projects and quick wins
• Own the marketing budget, make channel and vendor tradeoffs, and report ROI to executives and the board
• Build and lead a small, high-performing marketing team
• Extend team capacity through contractors and outside vendors, managing relationships and quality
• Own messaging, positioning, and go-to-market strategy for Prowork
• Drive awareness and generate high-quality pipeline with Sales and Business Development
• Operate the marketing technology stack and maintain marketing data, attribution, and workflows across both platforms
• Elevate Parabola’s brand identity through cohesive storytelling and consistent channel presence
• Translate marketing execution and performance into clear narratives for executives and board members
• Report directly to the CEO