Senior Marketing Manager – RWE, Phase IV

Paradigm Health

. Own and deliver a net-new pipeline target for Paradigm Health’s SPIRE real-world evidence and Phase IV solution line .

Posted 9/18/2026full-timeRemote • United StatesSenior💰 $150,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in account-based marketing, particularly in the life sciences and healthcare sectors, with a strong focus on evidence-driven communication and compliance. Proven ability to manage a pipeline and deliver results in a complex sales cycle while collaborating with cross-functional teams.

Highest-signal resume keywords

Account-Based MarketingPipeline ManagementEvidence-Driven CommunicationLife Sciences MarketingMulti-Touch Orchestration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Named-Account TargetingLong-Cycle NurturePhase IV ResearchReal-World EvidencePost-Approval ResearchHealth Economics LiteracyDecentralized Data SourcingScientific Congress ExperiencePublication Experience

Soft Skills

Self-Sufficient Individual ContributorComfort with Complex Sales Cycles

Industry Keywords

Medical AffairsBiopharmaPharmaceutical MarketingCompliance-Governed MessagingBuyer Persona Fluency

About the role

Key responsibilities & impact

Own and deliver a net-new pipeline target for Paradigm Health’s SPIRE real-world evidence and Phase IV solution line
Build and work named-account target lists across medical affairs, RWE/HEOR, and evidence-generation functions at pharmaceutical and biopharma sponsors
Orchestrate multi-touch, long-cycle account-based marketing engagement
Develop evidence-driven, buyer-facing content and messaging grounded in data and methodological rigor
Maintain compliance-defensible claims in marketing communications
Define target RWE/medical-affairs conferences and campaigns
Partner with the events manager and agency on event execution and convert presence into qualified opportunities
Allocate a discretionary program budget across events, ABM, content, and paid channels
Coordinate with Medical & Science, Clinical, Product, and Commercial Teams on study opportunities, solution fit, opportunity progression, and attribution
Build an actively worked named-account target list and diversified SPIRE opportunity base
Deliver against the SPIRE Early Engagement pipeline target with clean attribution through Sales handoff
Report to the VP of Marketing and work alongside shared marketing resources without managing a team

Requirements

What you’ll need

Demonstrated ownership of a pipeline or revenue number as a marketer, or willingness to tie partial compensation to achievement of targets
Proven account-based marketing capability: named-account targeting, multi-touch orchestration, and long-cycle nurture
Evidence-driven communication skills within a regulated, compliance-governed messaging environment
Comfort operating a high-value, low-volume motion with a complex sales cycle
Ability to operate as a self-sufficient individual contributor, supported by shared services rather than a direct team
7+ years in B2B marketing, with a meaningful portion in life sciences, healthcare, or a scientifically technical field
Direct experience in Phase IV, real-world evidence, post-approval research, or medical affairs strongly preferred
Fluency with the medical-affairs / RWE buyer persona and existing relationships in that community strongly preferred
Experience marketing to pharmaceutical and biopharma sponsors specifically strongly preferred
Experience with named-study or per-asset marketing motions strongly preferred
HEOR / health-economics literacy; familiarity with decentralized and real-world-data sourcing models; scientific congress or publication experience nice to have
Legally authorized to work in the United States
Must not require visa sponsorship to work in the United States

Benefits

Comp & perks

Equity package
Unlimited paid time off (PTO)
16 weeks of paid parental leave
Flexible work options – remote and hybrid arrangements
Competitive health, dental, and vision insurance
Mental health support for you and your family
Company-paid life insurance
Short-term and long-term disability coverage
401(k) plan with company match
Bonus