Paradigm Health

Marketing

• Own and deliver a net-new pipeline target for Paradigm Health’s SPIRE real-world evidence and Phase IV solution line
• Build and work named-account target lists across medical affairs, RWE/HEOR, and evidence-generation functions at pharmaceutical and biopharma sponsors
• Orchestrate multi-touch, long-cycle account-based marketing engagement
• Develop evidence-driven, buyer-facing content and messaging grounded in data and methodological rigor
• Maintain compliance-defensible claims in marketing communications
• Define target RWE/medical-affairs conferences and campaigns
• Partner with the events manager and agency on event execution and convert presence into qualified opportunities
• Allocate a discretionary program budget across events, ABM, content, and paid channels
• Coordinate with Medical & Science, Clinical, Product, and Commercial Teams on study opportunities, solution fit, opportunity progression, and attribution
• Build an actively worked named-account target list and diversified SPIRE opportunity base
• Deliver against the SPIRE Early Engagement pipeline target with clean attribution through Sales handoff
• Report to the VP of Marketing and work alongside shared marketing resources without managing a team

Senior Marketing Manager – RWE, Phase IV