Director of Marketing

Parsley Health

. Own Parsley Health's full growth engine to acquire more members efficiently .

Posted 10/14/2026full-timeNew York City • New York • United StatesLead💰 $160,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing with a focus on multi-channel strategies, including paid media, SEO, and affiliate marketing. Proven ability to manage budgets, lead teams, and leverage data analytics to drive membership growth in the healthcare or wellness sectors.

Highest-signal resume keywords

Growth Marketing LeadershipPaid Media ManagementSEO Strategy DevelopmentData Fluency with AI ToolsHealthcare Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingPaid MediaSEOAffiliate MarketingLifecycle MarketingData AnalyticsCampaign ManagementBudget AllocationConversion OptimizationBrand Strategy

Soft Skills

Strategic ThinkingTeam LeadershipCollaborationCommunicationProblem-Solving

Industry Keywords

DTC MarketingSubscription ServicesConsumer HealthTelehealthWellnessInsurance-Covered ServicesLead-to-Purchase ConversionContent MarketingPR StrategyFunnel Performance

About the role

Key responsibilities & impact

Own Parsley Health's full growth engine to acquire more members efficiently
Lead in-house specialists, agencies, and contractors
Own paid media, SEO, lifecycle, and affiliate growth channels
Set channel strategy, budget allocation, and testing priorities
Manage the paid media agency against CAC and payback targets
Partner with the Growth Product Manager on membership join-flow and site conversion
Align on a shared testing roadmap
Partner with the Brand Manager on brand strategy and content
Work with the PR agency on earned media to build demand and trust
Own the marketing plan, budget, and channel forecast
Define how brand contributes to growth
Report weekly on funnel performance and make reallocation decisions
Report to the SVP of Marketing

Requirements

What you’ll need

8+ years in growth marketing, with 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company
Hands-on ownership of paid media budgets and agency management against CAC and payback targets
Direct experience scaling affiliate, SEO, and/or lifecycle/CRM
A track record of using brand, content, or PR to move growth metrics
Strong data fluency, including using AI tools to self-serve and scale both campaigns and analytics
Comfortable being both strategist and operator on a lean team
Healthcare, telehealth, or wellness experience preferred
Experience marketing insurance-covered services preferred
Experience partnering with a sales team on lead-to-purchase conversion

Benefits

Comp & perks

Equity stake for all employees based on role level
401(k) + employer matching program
Hybrid opportunity with remote work and time on site at our NYC HQ
Complimentary Parsley Health Complete Care membership
Subsidized medical, dental, and vision insurance plan options
Generous flexible time off plan
Annual professional development stipend
Annual wellness stipend