Parsley Health

Chief Marketing Officer

• Own Parsley Health's full growth engine to acquire more members efficiently
• Lead in-house specialists, agencies, and contractors
• Own paid media, SEO, lifecycle, and affiliate growth channels
• Set channel strategy, budget allocation, and testing priorities
• Manage the paid media agency against CAC and payback targets
• Partner with the Growth Product Manager on membership join-flow and site conversion
• Align on a shared testing roadmap
• Partner with the Brand Manager on brand strategy and content
• Work with the PR agency on earned media to build demand and trust
• Own the marketing plan, budget, and channel forecast
• Define how brand contributes to growth
• Report weekly on funnel performance and make reallocation decisions
• Report to the SVP of Marketing

Explore Director of Marketing at Parsley Health. Review requirements and application details.