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Parspec

ABM Specialist, Campaign Manager

Parspec

. Run campaigns end to end across audiences, creative, channels, and measurement .

Posted 9/15/2026full-timeSan Mateo • California • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in running end-to-end B2B SaaS demand generation campaigns, leveraging tools like HubSpot, LinkedIn, and Google Ads to optimize performance and drive pipeline growth. Skilled in collaborating with Sales and managing multiple initiatives while maintaining a focus on lead quality and account-based marketing strategies.

Highest-signal resume keywords
B2B SaaS Demand GenerationCampaign Building on LinkedInGoogle Ads ManagementHubSpot OperationProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign OptimizationLead Scoring ModelsCPL AnalysisMQL-to-SQL ConversionAccount-Based MarketingEvent-Driven Demand GenerationData HygienePerformance TrackingNurture SequencesPipeline Contribution
Soft Skills
CollaborationProject ManagementStrategic ThinkingAdaptabilityCommunication
Tools & Technologies
HubSpotLinkedInGoogle AdsCampaign DashboardsAI Tools
Industry Keywords
B2BDemand GenerationEnterprise SoftwareConstruction TechEarly-Stage Startups

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Run campaigns end to end across audiences, creative, channels, and measurement
  • Execute integrated campaigns across digital, events, webinars, and organic channels
  • Build, launch, and optimize paid LinkedIn and Google campaigns by testing audiences, creative, and offers
  • Build and maintain campaign dashboards tracking performance, growth opportunities, and total pipeline contribution
  • Own HubSpot as the system of record, including lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene
  • Design and launch account-based marketing programs for key enterprise segments
  • Create tailored touchpoints for buying committees within target accounts
  • Partner with Sales on lead quality feedback loops and support for closing high-value deals
  • Manage the transition of marketing-engaged leads to Sales and prioritize high-intent prospects for immediate outreach
  • Build target account lists for events and drive pre-show outreach with Sales
  • Own post-event lead follow-through to qualified opportunity
  • Drive thought-leadership distribution through industry associations and partnerships
  • Work closely with the Head of Marketing, Sales, and Content Marketing Manager to turn campaign narratives into pipeline

Requirements

What you’ll need
  • 3-5+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, enterprise software, construction tech, or similar environments
  • Personally run campaigns that produced pipeline and be able to speak precisely to spend, CPL, MQL-to-SQL conversion, and pipeline generated
  • Expert-level hands-on campaign building on LinkedIn, Google Ads, and HubSpot without needing an agency or large team
  • Hands-on HubSpot operation, including lead scoring models, routing workflows, nurture sequences, and reporting dashboards
  • Working understanding of B2B buying committees and sequencing touchpoints against different personas
  • Experience running event-driven demand, including target account lists, pre-show outreach, and post-event follow-up to pipeline
  • Direct experience collaborating with Sales and leadership on strategy and lead handoffs
  • Strong project management skills with the ability to manage multiple initiatives simultaneously
  • Bias toward shipping, moving fast, testing constantly, and closing the loop on what worked
  • AI-native proficiency using AI tools to speed up work without dropping quality (preferred)
  • Must be authorized to work in the United States on a full-time basis without sponsorship now or in the future

Benefits

Comp & perks
  • Competitive salary and benefits
  • Learning/upskilling budgets
  • Equity in the company
  • Flexible hours
  • Hybrid work setup
  • Unlimited PTO
  • Opportunity to grow with a fast-scaling company transforming a large market