Parspec

Performance Marketing

• Run campaigns end to end across audiences, creative, channels, and measurement
• Execute integrated campaigns across digital, events, webinars, and organic channels
• Build, launch, and optimize paid LinkedIn and Google campaigns by testing audiences, creative, and offers
• Build and maintain campaign dashboards tracking performance, growth opportunities, and total pipeline contribution
• Own HubSpot as the system of record, including lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene
• Design and launch account-based marketing programs for key enterprise segments
• Create tailored touchpoints for buying committees within target accounts
• Partner with Sales on lead quality feedback loops and support for closing high-value deals
• Manage the transition of marketing-engaged leads to Sales and prioritize high-intent prospects for immediate outreach
• Build target account lists for events and drive pre-show outreach with Sales
• Own post-event lead follow-through to qualified opportunity
• Drive thought-leadership distribution through industry associations and partnerships
• Work closely with the Head of Marketing, Sales, and Content Marketing Manager to turn campaign narratives into pipeline

ABM Specialist, Campaign Manager

Growth Marketing

• Own Parspec's pipeline growth engine
• Design, run, and optimize paid acquisition, lifecycle programs, account-based campaigns, and event-driven demand experiments
• Work closely with the Head of Marketing, Sales, and Content Marketing Manager
• Own the funnel from first touch to sales handoff
• Build, launch, and optimize LinkedIn and Google paid channels by testing audiences, creative, and offers
• Run experiments with clear hypotheses and success metrics; scale what converts and stop what fails
• Build and maintain campaign dashboards tracking CPL, conversion, and total pipeline contribution
• Own HubSpot as the growth system of record, including lead scoring, routing, lifecycle stages, nurture sequences, campaign attribution, and data hygiene
• Design and instrument the journey from anonymous visitor to sales-ready opportunity
• Design and launch ABM programs for enterprise segments and sequence touchpoints against target-account buying committees
• Partner with Sales on lead-quality feedback loops and high-intent prospect prioritization
• Build target account lists for industry events and drive pre-show outreach with Sales
• Own post-event lead follow-through to qualified opportunity

ABM Specialist, Campaign Manager

Growth Marketing Manager