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Parspec

Growth Marketing Manager

Parspec

. Own Parspec's pipeline growth engine .

Posted 9/15/2026full-timeSan Mateo • California • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS growth and demand generation, with a strong focus on campaign management across LinkedIn, Google Ads, and HubSpot. Proven ability to optimize the customer journey from initial contact to sales-ready opportunities while collaborating effectively with sales teams.

Highest-signal resume keywords
B2B SaaS Growth ExperienceCampaign Management on LinkedInGoogle Ads ExpertiseHubSpot ProficiencyEvent-Driven Demand Generation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Pipeline Growth ManagementLead Scoring ModelsCampaign AttributionConversion Rate OptimizationData Hygiene PracticesLifecycle MarketingAccount-Based Marketing (ABM)Audience TestingSuccess Metrics AnalysisMQL-to-SQL Conversion
Soft Skills
Collaboration with SalesStrategic ThinkingFast-Paced ExecutionTesting and ExperimentationFeedback Loop Management
Tools & Technologies
HubSpotLinkedIn AdsGoogle AdsCampaign DashboardsData Analytics Tools
Industry Keywords
B2BDemand GenerationEarly-Stage StartupsAI ToolsEnterprise Software

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Own Parspec's pipeline growth engine
  • Design, run, and optimize paid acquisition, lifecycle programs, account-based campaigns, and event-driven demand experiments
  • Work closely with the Head of Marketing, Sales, and Content Marketing Manager
  • Own the funnel from first touch to sales handoff
  • Build, launch, and optimize LinkedIn and Google paid channels by testing audiences, creative, and offers
  • Run experiments with clear hypotheses and success metrics; scale what converts and stop what fails
  • Build and maintain campaign dashboards tracking CPL, conversion, and total pipeline contribution
  • Own HubSpot as the growth system of record, including lead scoring, routing, lifecycle stages, nurture sequences, campaign attribution, and data hygiene
  • Design and instrument the journey from anonymous visitor to sales-ready opportunity
  • Design and launch ABM programs for enterprise segments and sequence touchpoints against target-account buying committees
  • Partner with Sales on lead-quality feedback loops and high-intent prospect prioritization
  • Build target account lists for industry events and drive pre-show outreach with Sales
  • Own post-event lead follow-through to qualified opportunity

Requirements

What you’ll need
  • 3-5+ years of B2B SaaS growth or demand generation experience, specifically within early-stage (Series A/B) AI, enterprise software, construction tech, or similar environments
  • Personally run campaigns that produced pipeline and can speak precisely to spend, CPL, MQL-to-SQL conversion, and pipeline generated
  • Expert-level hands-on experience building campaigns on LinkedIn, Google Ads, and HubSpot without needing an agency or large team
  • Personally built HubSpot lead scoring models, routing workflows, nurture sequences, and reporting dashboards
  • Working understanding of B2B buying committees and sequencing touchpoints against different personas
  • Experience running event-driven demand, including target account lists, pre-show outreach, and post-event follow-up to pipeline
  • Direct experience collaborating with Sales and leadership on strategy and lead handoffs
  • Bias toward shipping, moving fast, testing constantly, and closing the loop on results
  • AI-native proficiency is preferred, including a track record of using AI tools to speed up work without dropping quality
  • Must be currently authorized to work in the United States on a full-time basis without sponsorship now or in the future

Benefits

Comp & perks
  • Competitive salary and benefits
  • Learning/upskilling budgets
  • Equity in the company
  • Flexible hours
  • Hybrid work setup
  • Unlimited PTO
  • Opportunity to grow with a fast-scaling company transforming a large market