Director, Social Commerce Strategy

PartnerCentric, Inc.

. Lead social commerce strategy across TikTok Shop, Instagram Shopping, YouTube Shopping, live shopping, and emerging in-platform commerce channels .

Posted 10/9/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social commerce strategy, particularly with TikTok Shop, including hands-on management of operations, product assortment, and promotional strategies. Proven ability to develop actionable growth plans and optimize performance metrics to drive revenue and customer acquisition.

Highest-signal resume keywords

TikTok Shop StrategySocial Commerce OptimizationPerformance MarketingClient-Facing CommunicationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

E-CommerceSocial CommerceDigital MarketingPerformance MarketingGrowth PlanningAttribution MeasurementCreator Commerce EconomicsLive ShoppingShoppable ContentInventory Coordination

Soft Skills

Relationship BuildingPresentation SkillsEntrepreneurial MindsetProblem SolvingCollaboration

Tools & Technologies

TikTok Shop Seller CenterGMV MaxAttribution TechnologiesAIAutomation

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

Social CommerceIn-Platform ShoppingCreator AffiliatesPerformance MeasurementConsumer Behavior

About the role

Key responsibilities & impact

Lead social commerce strategy across TikTok Shop, Instagram Shopping, YouTube Shopping, live shopping, and emerging in-platform commerce channels
Serve as PartnerCentric's subject-matter expert on social commerce, with deep ownership of TikTok Shop strategy, execution, and performance
Assess client commerce opportunities and develop actionable strategies to launch, optimize, and scale social shopping programs
Develop channel-specific 30-, 60-, and 90-day growth plans to drive GMV, conversion, customer acquisition, and profitable revenue growth
Work hands-on alongside internal teams to execute strategies, troubleshoot challenges, optimize performance, and deliver measurable results
Own TikTok Shop setup, product assortment, merchandising, pricing, promotions, catalogues, product detail pages, inventory coordination, and fulfillment considerations
Develop launch plans, promotional calendars, forecasts, testing strategies, and performance recommendations
Develop and execute live shopping, shoppable content, creator, affiliate, and livestream initiatives
Collaborate with Creator & Influencer and Paid Social teams to connect traffic generation, advertising, content amplification, and in-platform conversion
Serve as a strategic advisor to clients, leading strategy discussions, performance reviews, and optimization recommendations
Translate performance data into actionable insights demonstrating revenue impact, profitability, and incremental growth
Develop performance measurement frameworks covering attribution, customer acquisition, conversion, and cross-channel impact
Build relationships with TikTok, Meta, YouTube, and emerging commerce platforms
Stay ahead of platform updates, algorithms, shopping features, policies, and consumer behaviors
Leverage mobile linking, deep linking, attribution technologies, AI, and automation to improve customer journeys, measurement, reporting, and operational efficiency
Develop scalable workflows, best practices, and internal training

Requirements

What you’ll need

7+ years of experience in e-commerce, social commerce, digital marketing, or performance marketing, including significant hands-on TikTok Shop experience
3+ years of experience developing and executing social commerce or in-platform shopping strategies
Proven experience launching TikTok Shops from the ground up and optimizing existing Shops to drive measurable improvements in GMV, conversion, and profitability
Deep understanding of TikTok Shop Seller Center, storefront operations, product catalogs, promotions, creator affiliates, and Shop advertising
Hands-on experience managing TikTok Shop operations, including assortment strategy, product detail pages, pricing, promotions, inventory, and fulfillment coordination
Demonstrated ability to develop and execute 30-, 60-, and 90-day growth plans, with measurable before-and-after performance results
Strong understanding of creator and affiliate commerce economics, including creator productivity, commission structures, contribution margin, and ROI
Experience with live shopping, shoppable content, and creator-driven commerce strategies
Knowledge of social commerce advertising solutions, including GMV Max and TikTok Shop advertising
Strong analytical skills with experience evaluating GMV, AOV, conversion rates, ROAS, customer acquisition, and profitability
Experience measuring social commerce performance beyond direct sales, including attribution, incrementality, and broader e-commerce or retail impact
Proven ability to work hands-on alongside cross-functional teams to implement strategies, solve operational challenges, and drive results
Strong client-facing communication, presentation, and relationship-building skills
Entrepreneurial mindset with the ability to balance strategic leadership and hands-on execution
Ability to manage multiple client priorities in a fast-paced, remote agency environment
Passion for innovation and leveraging AI and automation to improve performance and efficiency
Bachelor's degree in Marketing, Business, Communications, or equivalent professional experience

Benefits

Comp & perks

Competitive salary with the potential for quarterly performance-based incentive awards
Comprehensive medical, dental, and vision insurance
401(k) with company match
Flexible remote work with a collaborative, supportive team culture
Ongoing professional development and leadership opportunities
Generous Flex Day policy and company-wide holidays
Access to cutting-edge AI tools and technology