PartnerCentric, Inc.

Director

• Lead social commerce strategy across TikTok Shop, Instagram Shopping, YouTube Shopping, live shopping, and emerging in-platform commerce channels
• Serve as PartnerCentric's subject-matter expert on social commerce, with deep ownership of TikTok Shop strategy, execution, and performance
• Assess client commerce opportunities and develop actionable strategies to launch, optimize, and scale social shopping programs
• Develop channel-specific 30-, 60-, and 90-day growth plans to drive GMV, conversion, customer acquisition, and profitable revenue growth
• Work hands-on alongside internal teams to execute strategies, troubleshoot challenges, optimize performance, and deliver measurable results
• Own TikTok Shop setup, product assortment, merchandising, pricing, promotions, catalogues, product detail pages, inventory coordination, and fulfillment considerations
• Develop launch plans, promotional calendars, forecasts, testing strategies, and performance recommendations
• Develop and execute live shopping, shoppable content, creator, affiliate, and livestream initiatives
• Collaborate with Creator & Influencer and Paid Social teams to connect traffic generation, advertising, content amplification, and in-platform conversion
• Serve as a strategic advisor to clients, leading strategy discussions, performance reviews, and optimization recommendations
• Translate performance data into actionable insights demonstrating revenue impact, profitability, and incremental growth
• Develop performance measurement frameworks covering attribution, customer acquisition, conversion, and cross-channel impact
• Build relationships with TikTok, Meta, YouTube, and emerging commerce platforms
• Stay ahead of platform updates, algorithms, shopping features, policies, and consumer behaviors
• Leverage mobile linking, deep linking, attribution technologies, AI, and automation to improve customer journeys, measurement, reporting, and operational efficiency
• Develop scalable workflows, best practices, and internal training

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