Marketing & Event Operations Manager

Passage Health

. Serve as HubSpot owner and administrator for the top and middle of the funnel .

Posted 11/5/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $110,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in HubSpot administration, including workflows, lead scoring, and reporting, while effectively managing marketing operations and event planning in a B2B SaaS environment. Strong analytical and project management skills are essential for optimizing campaigns and ensuring successful event execution.

Highest-signal resume keywords

HubSpot AdministrationEvent Planning and ProductionBudget ManagementAnalytical SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

WorkflowsLead ScoringFunnel ReportingAttribution ReportingData HygieneCampaign TaggingEvent Lead CaptureSLA WorkflowsCampaign LaunchVendor Management

Soft Skills

Organizational SkillsPeople SkillsSelf-Starter MindsetAbility to Operate with AmbiguityCross-Functional Relationship Building

Tools & Technologies

HubSpotSalesforceEvent PlatformsMarketing Tool StackAI Tools

Certifications & Qualifications

HubSpot Certifications

Industry Keywords

B2B SaaSHealthcare EventsClinical AudiencesTrade ShowsField Events

About the role

Key responsibilities & impact

Serve as HubSpot owner and administrator for the top and middle of the funnel
Manage HubSpot properties, lifecycle stages, lead status, workflows, lists, forms, lead scoring, permissions, and integrations
Design and maintain lead routing, handoff, and SLA workflows between Marketing and Sales
Evaluate, implement, and manage the marketing tool stack
Document processes, naming conventions, and governance standards
Build, QA, and launch campaigns in HubSpot and related tools
Own the marketing calendar and campaign intake process
Create reusable templates and campaign playbooks
Support Sales with sequences, sales-facing templates, and campaign enrollment
Own HubSpot data hygiene, deduplication, enrichment, required-field standards, imports, and audits
Build and maintain funnel reporting from lead through opportunity
Implement and maintain campaign attribution, UTM standards, and campaign tagging
Maintain and share a marketing KPIs live Claude dashboard with the VP of Marketing
Own end-to-end planning and production for conferences, trade shows, dinners, field events, and webinars
Lead venue and vendor selection, contracts, registration, booth design, AV, sponsorship deliverables, speakers, signage, swag, shipping, staffing, travel, and on-site operations
Manage pre-event promotion and meeting-setting with Sales
Build registration, reminder, and follow-up flows in HubSpot
Own event lead capture and post-event handoff to Sales and Customer Success within one business day
Run event retrospectives and improve future events
Own the annual event budget, calendar, vendor costs, contracts, and spend tracking
Set pipeline and attendance goals and report results
Measure cost per lead, cost per meeting, and sourced/influenced pipeline
Recommend which events to grow, change, or drop
Report directly to the VP of Marketing and partner with Sales, Revenue Operations, Product Marketing, Customer Success, and Finance

Requirements

What you’ll need

5+ years of experience in marketing operations, ideally in B2B SaaS, with meaningful responsibility for events
Deep, hands-on HubSpot administration experience, including workflows, lifecycle stages, lead scoring, reporting, and integrations
Track record of planning and producing in-person events end to end, from conferences and trade shows to smaller field and customer events
Experience owning a budget, managing vendors, and reporting on return on investment
Strong analytical skills and comfort building funnel and attribution reports
Exceptional organization and project management skills, with ability to run several campaigns and events at once
Self-starter mindset comfortable operating with ambiguity in a fast-paced startup
Comfortable working with, or eager to learn, AI and coding tools for Marketing
Amazing people skills to develop deep, trusting cross-functional relationships
Willingness to travel to events, roughly 40% of the time
HubSpot certifications are optional
Experience producing events for healthcare, clinical, or provider audiences is optional
Experience with event and webinar platforms and HubSpot and Salesforce integrations is optional
Experience at an early-stage (Seed to Series B) startup is optional
Must answer whether employment visa sponsorship will be required

Benefits

Comp & perks

Competitive salary
Equity
Healthcare benefits
Dental benefits
Vision benefits
Outsized impact as an early employee
Meaningful work helping children with autism
Fast-paced environment with substantive challenges