Product Marketing Manager

Passage Health

. Serve as the founding product and content marketer .

Posted 10/5/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $120,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on B2B SaaS, including crafting compelling messaging and positioning that drives measurable business outcomes. Proficient in cross-functional collaboration, content creation, and data-driven decision-making to enhance customer engagement and sales effectiveness.

Highest-signal resume keywords

Product Marketing ExperienceB2B SaaS ExpertiseStrong Writing SkillsCross-Functional CollaborationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentContent CreationCampaign MeasurementSales EnablementCustomer Adoption StrategiesFeedback Loop CreationDemo Environment ManagementPitch Deck DevelopmentObjection-Handling Guides

Soft Skills

Storytelling SkillsSelf-Starter MindsetPeople SkillsTrust-BuildingComfort with Ambiguity

Tools & Technologies

Sales Enablement ToolsContent Management SystemsAnalytics PlatformsCommunication ToolsWorkflow Management Tools

Industry Keywords

Healthcare MarketingClinical AudiencesRegulated IndustriesVertical SaaSEarly-Stage Startup Experience

About the role

Key responsibilities & impact

Serve as the founding product and content marketer
Translate Passage’s positioning into messaging across the customer lifecycle
Plan and execute product launches, including internal training, messaging, and public communications
Build feedback loops between Product, Sales, and Customer Success
Define and refine ideal customer profiles with Sales
Create and maintain pitch decks, one-pagers, demo narratives, objection-handling guides, and competitive battlecards
Partner with Operations on tools and workflows for Sales enablement resources
Create and maintain demo environments and materials
Develop, create, and distribute content across channels
Own the content calendar and develop thought leadership with company leaders and subject-matter experts
Measure content and campaign effectiveness and connect engagement to qualified pipeline and conversion
Partner with Customer Success to develop customer stories, validate results, secure approvals, and distribute customer proof
Create messaging and content supporting customer adoption and value realization
Identify customer needs and expansion intent and support upsell and expansion conversations
Contribute to shorter sales cycles, higher ACV, more qualified pipeline, stronger cross-functional partnership, and team connection

Requirements

What you’ll need

4+ years of product marketing experience, ideally in B2B SaaS
Track record of crafting positioning and messaging that drives measurable business outcomes
Strong writing and storytelling skills
Ability to make complex products feel simple and compelling
Experience partnering cross-functionally with Product and Sales to plan and execute go-to-market motions
Self-starter mindset comfortable operating with ambiguity in a fast-paced startup
People skills to develop deep, trusting cross-functional relationships
Strong analytical skills and comfort using data to inform decisions and measure impact
Experience marketing to healthcare, clinical, or provider audiences is optional
Familiarity with vertical SaaS or platforms serving regulated industries is optional
Experience at an early-stage (Seed–Series B) startup is optional
Ability to work in a hybrid role with 3–4 days per week in the office
The application asks whether sponsorship for employment visa status will be required

Benefits

Comp & perks

Competitive salary
Equity
Bonus
Healthcare benefits
Dental benefits
Vision benefits
Outsized impact as an early employee
Meaningful work helping children with autism