Senior Online Marketing Manager – SaaS

pathway solutions

. Develop and execute the content marketing strategy for paid and organic channels across the entire customer journey .

Posted 9/18/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing content marketing strategies across paid and organic channels, with a strong focus on performance marketing and analytics. Proficient in managing external creative partners and optimizing content for various platforms to enhance lead generation and conversion rates.

Highest-signal resume keywords

Performance MarketingContent Marketing StrategyGoogle AnalyticsSEO ExpertiseVideo Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel AnalyticsA/B TestingConversion Rate OptimizationContent CreationCampaign Performance Tracking

Soft Skills

CollaborationLeadershipFeedback Management

Tools & Technologies

Google AdsMetaTikTokYouTubeWebflow

Industry Keywords

SaaSE-commerceContent StrategyLead GenerationCreative Asset Management

About the role

Key responsibilities & impact

Develop and execute the content marketing strategy for paid and organic channels across the entire customer journey
Manage and source external providers for video production, copywriting, and design, including briefings and feedback loops
Lead and develop the in-house SEO Content Creator
Manage funnel tracking and automated analysis of lead costs, conversion rates, and CAC payback in Google Sheets
Commission and provide feedback on creative assets for Meta, TikTok, and Google Ads channels
Analyze, monitor, and optimize video and static ads with external freelancers
Build and scale organic video content for LinkedIn and YouTube
Develop thought leadership content in collaboration with the Founder and Sales team
Repurpose webinar content into short clips and blog articles
Track and report campaign performance using Google Analytics, pixels, and conversion tracking
Independently advance analytics capabilities with AI
A/B test creative assets, landing pages, and campaign hooks
Optimize the conversion rate of the Webflow website with external providers
Collaborate with the Sales team to assess lead quality and integrate feedback into the content strategy
Build scalable content processes with editorial calendars, feedback cycles, and performance evaluation

Requirements

What you’ll need

AI-first mindset – use Claude or other tools to independently launch and manage performance campaigns on Meta or Google
Several years of experience in performance marketing (Meta, TikTok, Google Ads) in SaaS or e-commerce
Experience managing external creative partners
Expertise in tracking and funnel analytics (Google Analytics, pixels, CAC, conversion rates) (nice to have; can be learned on the job)
Deep SEO expertise (nice to have; can be learned on the job)
Experience in organic video marketing (YouTube, LinkedIn) (nice to have; can be learned on the job)

Benefits

Comp & perks

Remote-first and family-friendly working hours – you decide when you work
No office attendance required
Coaching budget
Mentoring
Diverse team
30 days of vacation
Attractive compensation package
Take ownership and grow with the company